Write your summary. Take some time to read the summaries of a few different professionals in your field. The summary section allows you to briefly highlight your unique set of skills and experiences for prospective employers.
Think of your summary as the LinkedIn equivalent to a movie trailer. It’s intended to entice, to spark interest, to draw in the audience. Therefore, remember to keep your audience in mind. Move trailers won’t necessarily be enticing to all audiences because they are written with a specific audience in mind. You don’t have to try to write a summary that will be exciting to every possible viewer of your profile. Are you a scientist? Write a summary that would appeal to the scientific community. Are you looking for careers in the sports industry? Write a summary that would be interesting to sports professionals. Do you straddle two or more fields, such as Public Relations and Editing? Write a summary that highlights skills and experiences interesting to both fields.
As you gain new experience, remember to update your summary.
There is a lot of hype about using social networking tools, such as Facebook, MySpace, LinkedIn and Twitter, as part of your job search. But once you’ve set up an account, it’s not always clear how the site can assist you in improving your job search. Over the next few weeks, I’ll be posting brief tips for how job seekers, in particular Lawrence University students and recent graduates, can begin to harness the power of LinkedIn to enhance their job search.