Question: What’s the number one skill that students need to master before leaving college?
Answer: Writing! Writing need not be complicated. I think people are afraid to address issues that are of some value both to them and to their employers because they can’t write. I want to help people write simple, plain English. You need to be able to explain a simple, or even a complicated thing, on ONE page. It has to be on one page – I don’t care how complicated it is, it needs to be on one page. Practice this. It forces you to be simple and clear.
About this expert: A friend of Lawrence University, Richardson McKinney (or McKinney, as he prefers to be called), offers a wealth of knowledge and experience from his distinguished career. He earned an AB degree in General Studies from Harvard University. His career with Procter & Gamble in advertising and marketing strategy spanned 33 years. During this time, McKinney worked in the U.S. as well as Europe.
He has consulted for companies in North and South America, Asia, Australia and Europe including: LensCrafters, Kraft, SmithKline Beecham, Gillette, and Kimberly-Clark.