Last week was especially busy for HY Connect. Several major projects culminated at once. The entire agency prepared for its five-year anniversary meeting with a major client while PR rolled out a rapid-fire campaign. My cubicle was at the center of the action. I absorbed as much as possible, and got to contribute along the way.
With the extra buzz came new opportunities for me. In addition to the projects Iâ€™d already begun for Account Services I pitched in for other departments. Iâ€™m most excited about my first writing assignment: an article for the PR department. Itâ€™s about HYCâ€™s latest campaign, and the value it brought to the client. Drafting the article was a little intimidating. As an English major, Iâ€™m used to writing lengthy analytical essays. The succinct and newsy format was new to me. Even if the attempt at business writing wasnâ€™t perfect, I have already grown from the challenge. Next week I hope to receive constructive feedback.
I was also included on several meetings. Each one gave me a wealth of information about the advertising industry. Perhaps most fascinating was a presentation from the Media department that focused on emerging trends in digital marketing. The meeting began with an informative presentation that evolved into a less formal conversation about how new technology will affect HYC. I took copious notes as people from different departments shared their perspectives. In a way, the meeting reminded me of Lawrence, where my favorite courses have always been discussion-based. Thereâ€™s nothing quite like the confluence of unique ideas, even if definitive answers remain elusive.
Come Monday, things are bound to be a little quieter-but only a little. Iâ€™ll continue my long-term projects, and happily accept anything else thatâ€™s thrown my way. Iâ€™ve enjoyed it all so far, from press-checking print ads to competitive research to making gift bags for clients. Time is flying by quickly, and I am determined to try as many things as possible.Intern: Tara Jensen, LS Intern, LS Intern Summer 2013