Job simulations can be great tools when it comes to understanding an industry you aren’t yet in, or aren’t sure if you want to go down that route. It helps you get a decent idea of what kind of work someone in your simulated role would be doing, so you can get a feel for if this job is something you may want to do. I recently completed the Branding and Design Forage Simulation and simulated working with a clothing company called Lumea. The entire simulation was about their new tote bag.
With this tote bag, there were tasks that had to be completed, but don’t worry I won’t give you spoilers. Thinking about branding and what that means, the tasks were related to how to set yourself apart as a brand and how important continuity and consistency are. Think of any brand, maybe Apple, Google, Old Navy, or lululemon. They all have very specific things that make them unique and well known. This simulation walks you through how that may look in practice.
Social media is a huge aspect of branding, and of course design. Knowing how to use it properly is key to success in this industry. How do you engage your followers? Local communities? How do you partner with other brands? What about influencers? How do you choose which influencers to work with? How do you go about expanding your audience? Or keeping those already in yours? These are all questions that this simulation actually works through pretty well.
Overall, I enjoyed this simulation and it felt more engaging than i was expecting. I think you learn a lot of valuable information, and it’s definitely worth your time.
Good luck Lawrentians!