Writing for the Web Workshop
Hosted by Laura Pochodylo, freelance web designer and writer
Sponsored by the Office of Communications
Thursday, May 20, 2021
11:00 a.m.
If you regularly update web pages on the Lawrence website, write e-newsletters, or simply want to help bolster your digital communications skills, please join us for this Writing for the Web Workshop on Thursday, May 20, at 11:00 a.m. Sign up to attend!
Our writing practices have always adapted to our communications technology. A newspaper broadsheet only holds so many words; brevity is worth money when sending a telegram; and you cannot put a paragraph of text on a billboard if you want to get your point across. We are used to limitations, so what happens when there are no limits? The endless ways the world wide web allows us to communicate present a new type of challenge for us.
Discover how to write effectively for the web using concepts of user-centered design. We will review the basics of user interaction practices, explore how well-written web content assists with digital accessibility, and share simple practices you can use in your work to deliver your message digitally.
If you plan to attend the workshop, please let us know. We will share the Zoom details the day before the workshop on May 19.
About Our Host
Laura Pochodylo is a freelance web designer and writer based in Nashville, Tennessee. Laura is currently assisting the Lawrence University Office of Communications with written content for the website redesign and has loved learning more about Lawrentians and their world. No stranger to the Associated Colleges of the Midwest, Laura graduated from Knox College as a double major in English Literature and American Studies in 2014. Before freelancing, Laura worked in digital marketing and public relations for brands like the Grand Ole Opry, The Rock and Roll Hall of Fame and Museum, Highlights for Children, and Moosejaw Mountaineering. Laura primarily focuses on eCommerce site builds, website data analysis, and web content strategy. Beyond work, Laura hosts a weekly all-vinyl radio show with her husband Casey. If she is not found reading a book with her cat Rosalita by her side, she is likely playing pinball or out hiking.