Story by Ed Berthiaume / Communications
Lawrence University has passed the $200 million mark in its Be the Light! campaign, a major milestone in the largest campaign in the university’s history, President Mark Burstein announced to the Board of Trustees today.
More than 15,500 alumni and friends of Lawrence have supported the campaign since it launched six years ago with an ambitious goal to raise $220 million.
“The impact of Be the Light! is already profound,” said Cal Husmann, vice president for alumni and development, pointing to declining student debt at Lawrence as the school draws closer to being a full-need institution, new curricular initiatives in cognitive neuroscience and computer science, among others, and revamps in residence halls and classrooms.
Some contributions to the campaign, which has now reached $203.8 million, have been massive, including the $30 million matching gift to Full Speed to Full Need that launched the campaign in 2014 and others that have been in excess of $2 million. But many others have been smaller gifts that add up to major contributions. More than 14,000 gifts have come in at $50 or less, adding up to nearly $400,000.
“This demonstrates that every gift makes a difference,” Husmann said.
The campaign is now in its stretch run, with a closing set for November. Contributions have already strengthened each of the four campaign priorities — $83.5 million for Full Speed to Full Need, $72.4 million for the Student Journey, $27.8 million for the Lawrence Fund, and $20.1 million for Campus Renewal.
Keeping that momentum rolling through the campaign’s end will be critical.
Tom Paulson ’93 spoke at a recent Be the Light! campaign event held in the Warch Campus Center, telling alumni gathered how enthused he is to see the number moving closer to the $220 million goal. He and his family — two of his children are Lawrence alumni as well — pledged $2.5 million to the campaign, helping to support students via scholarships.
“It just seemed like a great opportunity, and almost a responsibility to pay it forward,” Paulson said.
An anonymous donor matched his family’s $2.5 million gift, boosting it to $5 million.
“Everything came together as a real magical moment,” Paulson said. “That $2.5 million match came in, the Be the Light! campaign was here, and everything just flowed together. I am overwhelmed at the response to the campaign, and I love the fact that we’re involved.”
Husmann called the $200 million milestone a significant marker that will provide momentum during these final 10 months of the campaign.
“The success of Be the Light! is a product of the strength of our community,” he said.
Charlot Singleton ’67, one of the tri-chairs of the campaign, said today’s milestone announcement is worth celebrating for what it means for current and future Lawrentians.
“This is great news for our students and faculty,” she said.
Ed Berthiaume is director of public information at Lawrence University. Email: firstname.lastname@example.org