Speaking of the New York Times, you might have heard the buzz that they are going to begin charging for content. Will that save them? Well, as one critic put it, “Do you like getting pecked to death by ducks?”

It’s a pretty interesting piece, integrating some aspects of market structure, competition, innovation, and, yes, organizational adaptation.

Apple doesn’t even announce its tablet, and suddenly Amazon flips the deal on Kindle royalties to comport with Apple’s app world. Yup, yesterday Amazon said publishers would get 70% of revenue instead of 30%. Sure, there are caveats, you can read the fine print, but the point is Amazon could see the Apple juggernaut coming and adjusted. Where’s the adjustment at the “New York Times”?

Check it out. You might learn something along the way.