By Lauren James-Spielman
Depending on who you ask, content creation can equate to entirely different things, from a seasoned journalist to a bombastic YouTuber. Many of us wish we could make a living through live streaming and uploading videos, and while most won’t, it is completely possible to apply those same skills to a more traditional job. As long as you are producing and sharing information or media content for specific audiences, you are a content creator!
With this in mind, let’s explore some of the various content creation opportunities in the workplace:
Social Media Managers: Keeping up to date on the latest trends and applying them to a company’s social media pages is an essential part of branding and exposure. Social Media Managers create content that is creative with fun and innovative posts that encourage audiences to engage with your content.
Content Writers: Every company needs writers to clearly explain their products, persona, and values. Blog posts, articles, and newsletters are often the most informative ways a company communicates with their audience.
Graphic Designers: Logos, illustrations, and photographs all capture the image of a company when you think about them in your mind. Developing a balance of creativity and professionalism is the key to maintaining a company’s reputation, which is why graphic designers are so vital.
Audio Content Creators: The audio aspect of content creation has a wide range of options, including podcasting, music creation, and voice acting. Being the literal voice of a company makes it vital to curate your tone and energy accordingly.
If you’re worried about the amount of experience you have, creating content for yourself or others through gig work is one of the easiest ways to add to your portfolio! Don’t be afraid to explore and try new things in Photoshop, Canva, or various image, audio, and video editing programs to create your own content on topics that interest you.
One of the best places to complete quick jobs is UpWork, a gig-based job seeking site with new opportunities being posted every week! Browsing through their various openings may also give you ideas as to what kind of content you want to make.
Works Cited:
https://en.wikipedia.org/wiki/Content_creation
https://www.upwork.com/freelance-jobs/content-creation/
https://www.bls.gov/ooh/arts-and-design/graphic-designers.htm