communication

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Corporate Trainers

For students interested in combining teaching, communication, and leadership in a professional setting, becoming a corporate trainer is an exciting career option. Corporate trainers are responsible for educating employees, improving their skills, and fostering professional development within organizations. This role involves designing, delivering, and assessing training programs that help employees enhance their performance, adapt to new technologies, and grow in their careers.

What is a Corporate Trainer?

A corporate trainer is a professional who develops and delivers training programs for employees in a company or organization. Their main goal is to ensure that employees acquire the necessary skills and knowledge to perform their jobs effectively. Corporate trainers work in various industries, including technology, healthcare, finance, manufacturing, and retail, and their responsibilities can range from teaching technical skills to soft skills like leadership, communication, and time management.

Some key responsibilities of a corporate trainer include:

Needs Assessment: Identifying the skills and knowledge gaps within an organization and determining what training is needed to address these gaps.

Curriculum Design: Developing training materials, programs, and workshops tailored to the needs of employees and the organization.

Training Delivery: Conducting training sessions, workshops, or one-on-one coaching in both in-person and virtual settings.

Evaluation: Assessing the effectiveness of training programs by gathering feedback, measuring performance improvements, and making adjustments as needed.

Continuous Learning: Staying up-to-date with industry trends, new technologies, and best practices to ensure that training programs remain relevant and effective.

So, why should you consider this as a career? Corporate training offers several benefits and opportunities for personal and professional growth:

Impactful Role: As a corporate trainer, you have the opportunity to influence the professional growth of employees, enhancing their skills and making a direct impact on organizational success.

Variety: Corporate trainers often work across different departments and interact with employees at all levels, which provides variety in daily tasks and keeps the role dynamic.

Skill Development: This career allows you to constantly improve your own skills in communication, leadership, and technology, while also helping others grow.

Career Growth: Corporate trainers often have opportunities to advance into senior training roles, talent development, or human resources (HR) leadership. Some even branch out into consulting or start their own training businesses.

High Demand: With companies focusing more on employee development and retention, the demand for skilled corporate trainers is growing across industries.

How to Prepare for a Career in Corporate Training While in College

Choose the Right Major: While there is no specific degree required to become a corporate trainer, certain fields of study can provide a strong foundation. Consider majoring in education, English, business, or psychology. These areas will give you valuable knowledge in teaching methods, organizational behavior, and employee development.

Gain Relevant Experience: Seek internships or part-time jobs in fields related to training and development, human resources, or management. You can also gain experience by working as a teaching assistant, tutoring, or volunteering to lead workshops or training sessions on campus. These experiences will help you develop your presentation, communication, and leadership skills.

Develop Strong Communication Skills: Corporate trainers must be excellent communicators. Take public speaking or communications courses, join a debate team, or participate in presentations to enhance your ability to convey complex information clearly and effectively.

Learn About Learning Styles and Educational Theories: Understanding how people learn is essential to creating effective training programs. Research learning theories, such as visual, auditory, and kinesthetic learning styles, and familiarize yourself with adult learning principles. Knowing how to adapt your teaching methods to different learners is key to being a successful trainer.

Get Comfortable with Technology: Modern corporate training often involves using e-learning platforms, webinars, and other digital tools. Gain proficiency in software such as PowerPoint, Learning Management Systems (LMS), and video conferencing tools like Zoom or Microsoft Teams. Experience with these technologies will make you more marketable in the training field.

Join Student Organizations and Take Leadership Roles: Get involved in campus organizations that focus on leadership development, business, or professional growth. Taking leadership roles in these organizations will help you develop the managerial and interpersonal skills necessary for corporate training.

Network with Professionals: Attend career fairs, workshops, or networking events. These events can provide you with valuable connections and insights into the industry. Don’t hesitate to reach out to professionals on LinkedIn to ask for advice or informational interviews.

Once you’ve graduated and are ready to pursue a career as a corporate trainer, here are steps to help you get started:

Entry-Level Jobs: Many corporate trainers start in entry-level HR, talent development, or training coordinator roles. These positions give you experience in organizing training sessions, managing training logistics, and supporting senior trainers. You can also look for roles such as training assistant, learning and development coordinator, or instructional designer.

Certification: While not always required, certifications can boost your credibility and job prospects. Consider pursuing certifications such as:

-Certified Professional in Learning and Performance (CPLP) from the Association for Talent Development (ATD).

-SHRM Certified Professional (SHRM-CP) from the Society for Human Resource Management.

-Certified Corporate Trainer (CCT) through various professional training organizations.

Build a Portfolio: Keep track of any training materials, presentations, or programs you’ve developed, even as a student or intern. This portfolio can demonstrate your skills to potential employers and showcase your ability to design effective learning experiences.

Stay Updated on Industry Trends: Corporate training is a field that evolves with technology and learning methodologies. Stay informed about new trends in e-learning, gamification, remote training, and instructional design. Regularly attending workshops, webinars, or reading industry publications can help you stay ahead.

Consider Graduate Education: While not always required, some corporate trainers pursue graduate degrees in instructional design, organizational development, or human resources management to deepen their knowledge and increase their career prospects.

To excel as a corporate trainer, you need to develop a diverse skill set. Some key skills include:

-Communication: The ability to clearly explain concepts and engage with diverse learners.

-Public Speaking: Confidence in delivering presentations and leading group discussions.

-Empathy: Understanding the challenges learners face and providing them with the support they need to succeed.

-Adaptability: The ability to adjust training methods and materials to suit different learning styles and changing workplace needs.

-Organization: Strong project management skills to design, implement, and evaluate training programs effectively.

-Creativity: Finding innovative ways to engage learners and make training sessions more interactive and enjoyable.

A career as a corporate trainer offers the perfect blend of education, leadership, and professional development. By starting early and preparing during your college years, you can develop the skills and experience needed to thrive in this field. Whether you enjoy working with people, have a passion for teaching, or want to help businesses grow, becoming a corporate trainer could be the ideal career path for you.

Public Relations

Public relations is a big umbrella term, since it covers so many things! You could be creating media for a brand, speaking for an important figure, or writing for an organization, and you would not be wrong calling it public relations. If you are interested in writing, being creative, and/or getting your face out there, public relations is a field you should look at!

Jobs in public relations, or PR as will be said throughout the article, involve you being the spokesperson for an organization or person in a way. Sometimes, you’re directly speaking for a person or organization, like Press Secretary for the White House, and at other times, you could be the voice of the  SunnyD Twitter account, hoping this attempt at humor will be even funnier than your last try.

There are several career paths in PR, such as administration (press secretary), marketing (marketing coordinator), communications (content manager), media (media director), account managing (brand specialist), and development (fundraising), and usually these jobs go to people in communications, business, and social sciences, but because of how broad PR is, any person with any college degree can get involved in a sector that fits their needs. Your creativity and your sense of humor are vital to any PR job you have interest in because employers love to see what you can do differently from what came before. In a way, public relations is a playground and allows you to be as personal as you want to be in your role.

So, what do you do if you are interested in a job in public relations? There are jobs on Handshake and Indeed, but you can also visit the website of the Public Relations Society of America (www.prsa.org). In addition to being a resource for Public Relations professionals, you will find several job postings that you may not see posted anywhere else.

How do you get started? Like most every other occupation, getting an internship while still in college is particularly important. Also, take classes that will help develop both your verbal and written communication skills. As always, making connections with PR professionals already in the work place is vital, so visit the Career Center to find out more about PR jobs and  connections with Lawrence alumni already working in PR. Make your appointment with the Career Center here!

https://www.indeed.com/career-advice/finding-a-job/what-are-public-relations-jobs

https://www.prsa.org/career/find-a-job

Spencer R. Brown is a sophomore experiencing their first year at Lawrence University, with a major in Government. They work as a media and marketing assistant in the Career Center, and curates articles for students in both Communication, Journalism & Written Arts (#CJW) and Government, Law & International Relations (#GLI) career communities. A writer and animator by trade and part-time school mascot, Spencer is fascinated by finding ways to make digesting information entertaining. Feel free to connect with them on LinkedIn here!