Spencer Brown

Author: Spencer Brown

Hello! My name is Spencer, I'm a cartoonist, writer, and general creative type majoring in Government and Innovation and Entrepreneurship.

How to Run for Public Office: A Step-by-Step Guide

Running for public office is one of the most impactful ways to shape your community, advocate for change, and serve the public. Whether you’re interested in running for a local position such as city council or a higher office like state legislature or Congress, the process can be both exhilarating and challenging. If you’re passionate about improving your community and want to make your voice heard, this guide will help you navigate the steps to launch a successful campaign.

1. Determine Your Motivation: Why Are You Running?

Before diving into the logistics of a campaign, you need to clearly define why you want to run for office. What drives you? Is it a specific issue like education, healthcare, or environmental sustainability? Understanding your motivation will help you shape your message and connect with voters.

Ask yourself:

What change do I want to see in my community?

What specific policies or issues do I feel strongly about?

How can I contribute to improving people’s lives?

Running for office isn’t just about winning; it’s about making a positive impact. Your motivation will guide you through the tough moments in your campaign and help you remain focused on your goals.

2. Choose the Right Office

The next step is determining which public office you want to run for. Start by identifying your scope of interest and the level of government you want to work in:

Local Offices: Positions like city council, school board, or mayor often provide direct influence over issues such as local infrastructure, schools, and public safety. Running for local office is a great way to begin a political career or to address specific community problems.

State Offices: State representatives and senators influence statewide issues, including education, healthcare, criminal justice, and economic policy. State office often requires a more organized and funded campaign but provides the opportunity to shape broader legislation.

Federal Offices: Running for U.S. Congress (House or Senate) allows you to engage with national issues, though federal campaigns are often highly competitive, require significant funding, and demand a sophisticated campaign structure.

Consider your skills, experience, and the areas where you feel you can make the greatest impact. Running for an office that aligns with your expertise and passion will make your campaign more authentic and convincing to voters.

3. Understand Eligibility and Legal Requirements

Before declaring your candidacy, you must ensure you meet the legal requirements for the office you’re running for. Each position has its own set of rules regarding eligibility, so research the following:

Age and Residency Requirements: Different offices require minimum age thresholds and often require you to be a resident of the district or state for a specified period.

Filing Requirements: Find out what forms and documents you need to file to declare your candidacy, including financial disclosures and petitions.

Campaign Finance Laws: Understand the laws governing campaign donations, spending limits, and reporting requirements. The Federal Election Commission (FEC) oversees federal elections, while state and local offices have their own regulations.

It’s a good idea to consult with an election attorney or campaign advisor early in the process to ensure you’re in compliance with all legal requirements.

4. Research the Political Landscape

Before launching your campaign, conduct a thorough analysis of the political landscape in your district or area. This involves:

Assessing the Incumbent: Who currently holds the office? What are their strengths and weaknesses? If they’re well-liked, running against them will be more challenging.

Voter Demographics: Understand the demographics of your district—age, income level, education, political affiliation, and key concerns of the voters. This will help you tailor your campaign message.

Past Election Results: Look at previous election results to gauge voter turnout and identify potential swing districts or key areas where your support may be strongest.

5. Develop Your Campaign Platform

Your platform is the heart of your campaign. It should clearly articulate the issues you care about and the solutions you propose. Here’s how to develop a strong platform:

Identify Key Issues: Focus on a few core issues that are important to voters in your district. Whether it’s healthcare, education, infrastructure, or job creation, make sure these issues resonate with your audience.

Be Specific: General statements like “I want to improve healthcare” aren’t enough. Provide specific policy proposals. For example, “I will work to expand Medicaid in our state to ensure low-income families have access to healthcare.”

Show Your Values: Voters respond to candidates who share their values. Whether it’s a commitment to public service, environmental sustainability, or fiscal responsibility, make sure your platform reflects your personal and political values.

Your platform should be easy to understand and address the most pressing concerns of the electorate. It will be the foundation for all your campaign materials, speeches, and debates.

6. Build a Campaign Team

A successful campaign requires a strong team of dedicated individuals. Even in local races, it’s essential to surround yourself with people who can handle different aspects of the campaign, including:

Campaign Manager: Your campaign manager will oversee the day-to-day operations of your campaign, coordinate volunteers, and handle logistics.

Finance Director: Fundraising is critical to any campaign. A finance director will develop a fundraising strategy, help you meet donation goals, and ensure compliance with campaign finance laws.

Communications Director: This person will be responsible for media outreach, press releases, speeches, and social media strategy.

Field Director: Your field director organizes volunteers, voter outreach, canvassing, phone banks, and voter mobilization efforts.

You may also need a legal advisor, digital strategist, and policy advisors depending on the size and scope of your campaign.

7. Create a Fundraising Plan

Campaigns require money for advertising, events, staff, and outreach materials. Creating a robust fundraising strategy is key to staying competitive.

Set a Budget: Estimate how much you’ll need to cover campaign expenses like marketing, travel, and staffing. Campaign costs vary depending on the level of office and the competitiveness of the race.

Solicit Donations: Reach out to friends, family, and community members for early donations. Use crowdfunding platforms, hold fundraising events, and seek donations from political action committees (PACs) and organizations that align with your values.

Comply with Campaign Finance Laws: Ensure all donations and expenses are reported accurately. Be transparent with your donors and the public about how funds are being used.

8. Engage with Voters

Connecting with voters is the most important part of running a campaign. To win, you need to build relationships and earn the trust of the people. Here’s how to engage effectively:

Door-to-Door Canvassing: One of the most effective ways to meet voters is through face-to-face interaction. Knock on doors, introduce yourself, and share your platform. Listen to their concerns and adjust your message to reflect voter priorities.

Town Halls and Community Events: Attend local meetings, host town halls, and participate in public forums. Being visible and accessible to your community is essential.

Social Media and Digital Outreach: Use social media platforms to share your message, engage with voters, and respond to current events. A strong online presence can help you reach younger voters and mobilize supporters.

Phone and Text Banking: Use volunteers to make calls or send texts encouraging voters to learn more about your campaign and to turn out on Election Day.

9. Prepare for Public Speaking and Debates

You’ll likely have opportunities to participate in debates, interviews, and public forums. Being a confident and clear communicator is crucial. Here’s how to prepare:

Know Your Platform Inside and Out: Be ready to explain your policies clearly and concisely. Practice answering questions about your positions.

Handle Criticism: Opponents may challenge your record or positions. Remain calm and composed, and focus on articulating your message rather than getting defensive.

Engage in Active Listening: Show respect for your opponents and the audience. Listening carefully to questions and responding thoughtfully will help you connect with voters.

10. Get Out the Vote (GOTV)

As Election Day approaches, your focus should be on Get Out the Vote (GOTV) efforts. Mobilizing your supporters is key to securing a win. Here’s how:

Phone Calls and Text Messages: Remind your supporters to vote on Election Day. Provide them with information on polling locations and voting hours.

Volunteer Canvassing: Organize volunteers to knock on doors and encourage people to head to the polls.

Social Media Push: Use your social media channels to remind followers about Election Day, share polling locations, and emphasize the importance of voting.

Conclusion

Running for public office is an exciting opportunity to serve your community, advocate for the issues you care about, and shape the future. While it requires hard work, careful planning, and dedication, the experience is deeply rewarding. By focusing on your motivation, building a strong platform, engaging with voters, and mobilizing support, you can run a successful campaign and make a lasting impact.

Mastering the Art of Interviewing Newsmakers: A Guide for Journalists

As objective journalism becomes harder and harder to find, journalists with the skill and desire to conduct fair interviews with newsmakers are in high demand. These interviews can provide valuable insights, uncover hidden stories, and bring important issues to light. Here’s a comprehensive guide on how journalists can effectively interview newsmakers.

Preparation: The Foundation of a Successful Interview

Research Thoroughly: Before the interview, gather as much information as possible about the newsmaker. Understand their background, recent activities, and the context of their involvement in the news. This preparation allows you to ask informed and relevant questions.

Set Clear Objectives: Define what you hope to achieve with the interview. Are you looking to clarify facts, get a personal perspective, or uncover new information? Clear objectives help structure your questions and keep the interview focused.

Develop a Question Flow: Organize your questions in a logical sequence. Start with broader questions to ease into the conversation, then move to more specific and probing questions. This approach helps the interviewee feel comfortable and opens up more detailed responses.

Crafting Effective Questions

Open-Ended Questions: These questions encourage detailed responses and provide deeper insights. For example, instead of asking, “Did you support the policy?” ask, “What are your thoughts on the policy and its impact?”

Closed-Ended Questions: Use these sparingly to confirm specific facts. They are useful for getting clear, concise answers but can limit the depth of the conversation.

Behavioral Questions: These questions focus on past actions and experiences, revealing how the newsmaker has handled situations before. For example, “Can you describe a time when you faced significant opposition to one of your policies and how you managed that situation?”

Situational Questions: Present hypothetical scenarios to understand how the newsmaker might respond to future events. For example, “If you were elected, how would you address the current economic challenges facing the nation?”

Why and What Questions: Use “Why” questions to explore motivations and “What” questions to delve into specifics. For example, “Why did you decide to take this approach?” and “What were the key factors in your decision?”

Active Listening and Follow-Up

Listen Actively: Pay close attention to the interviewee’s responses. Active listening helps you pick up on nuances and follow up on interesting points.

Ask Follow-Up Questions: If the interviewee mentions something intriguing, ask them to elaborate. For example, “You mentioned facing resistance—can you tell me more about that?”

Seek Clarification: If a response is vague or unclear, ask for clarification. For example, “You mentioned you would improve the economy by creating opportunities. Can you tell me what that means? What does that look like? How will you do so?”

Creating a Comfortable Environment

Build Rapport: Start with light, casual conversation to ease any tension. Establishing a connection early on makes the interviewee feel more at ease and open.

Maintain Neutrality: Avoid inserting your own opinions, especially in sensitive discussions. Neutral body language and tone help the interviewee feel comfortable sharing openly.

Set Expectations: Outline how long the interview will take and what you plan to cover. If recording, ensure the interviewee is comfortable with it.

Avoiding Leading and Loaded Questions

Leading Questions: Avoid suggesting the answer you’re hoping for. For example, ask “What are your thoughts on how the new policy affects small businesses?” instead of “Don’t you think the new policy is unfair to small businesses?”

Loaded Questions: Avoid assumptions. For example, ask “How has your administration responded to the concerns about rising crime rates in the city?” instead of “Why did your administration fail to address the rising crime rates in the city?”

Ending the Interview

Reflection: Ask if there’s anything else the interviewee would like to add. This can bring up valuable points you might have missed.

Next Steps: Outline any follow-up actions and timelines. This leaves the interviewee with a clear sense of direction.

By following these steps, journalists can conduct effective and engaging interviews with newsmakers, uncovering valuable insights and crafting compelling stories.

Sources:

12 dos and don’ts of journalistic interviews | International Journalists’ Network (ijnet.org)

An illustrated guide to the basics of interviewing – Poynter

Interviewing Techniques | Journalism Study Guide by HyperWrite (hyperwriteai.com)

How to Get Involved in the 2024 Elections

The 2024 elections are coming up, and they are a big deal! Whether you’re voting for the first time or have been involved in elections before, this is an important opportunity to shape the future of your community and country. If you’re wondering how you can get involved, there are plenty of ways to make a difference. Here’s how:

 Register to Vote

The first and most important thing to do, if you’re eligible, is to register to vote. Either vote at home or register to vote at your Lawrence address very easily (but don’t vote both places!)  The Lawrence Center for Community Engagement, has compiled a comprehensive guide to registering, so please click here for more information!

Volunteer for a Campaign

Volunteering for a campaign is a great way to get involved. You can help by making phone calls, sending text messages, or going door-to-door to talk to voters. Campaigns often look for volunteers to help spread the word about their candidate. It’s a fun way to meet people and learn more about the political process! It also helps that volunteer experience for a campaign can look great on a resume (especially if you’re a government student).  To find volunteer opportunities, visit the campaign web site for the candidate you support.

Join a Voter Registration Drive

Helping others register to vote is another way to make a difference. Voter registration drives are held by community organizations, schools, and other groups to encourage people to register. You can assist by handing out forms, answering questions, or encouraging people to check their voter status. Every new voter counts, and you can play a part in boosting turnout.

 Engage in Conversations

One of the easiest ways to influence the election is by talking to people about the importance of voting. Share what you’ve learned about the candidates and the issues with your friends, family, and neighbors. These conversations can inspire others to get involved and vote, especially those who might not be sure why it matters.

 Attend Rallies and Events

Many candidates hold rallies, town halls, and other events where you can learn more about their platforms and ask questions. Attending these events can give you a deeper understanding of the issues at play and what’s at stake. You can also volunteer at these events to help with organizing and spreading the word.

 Become a Poll Worker

In Wisconsin, you can sign up to become a poll worker through the MyVote Wisconsin website. Poll workers help ensure that Election Day runs smoothly by assisting voters, handling ballots, and making sure the process is fair. It’s a paid position, and you’ll get to see firsthand how elections work from behind the scenes.

 Use Social Media

Social media is a powerful tool to spread awareness. You can post about the importance of voting, share information about candidates, or encourage people to register and vote early. Just make sure to verify that what you’re sharing is accurate. Social media can be a great way to connect with others who care about the election and want to make a difference.

 Join or Start an Organization

Many organizations work to promote voter engagement and civic involvement. If you’re passionate about a specific issue, you can join a group that advocates for change. You can also start your own group at school or in your community to raise awareness and encourage others to take action. On campus, the Student Democrats is the only organization on campus directly linked with one of the two major political parties, but for those who want to be more involved in advocacy for very liberal issues, both Appleton Students for a Democratic Society and the Young Democratic Socialists of America are likely good fits!

 Advocate for Issues You Care About

Even if you’re not directly involved with a campaign, you can still advocate for the issues that matter to you. Write for the Lawrentian, contact your representatives, or organize events to raise awareness. The more people hear about important issues, the more likely they are to vote with those issues in mind.

Translators and Interpreters: How to Get Involved

Two world leaders meet each other on the world stage. Tensions are high, the public is riding on this conversation to put their fears at ease. They stare each other down, but have no way of understanding one another! They can only be saved by one person: the translator! 

If you are well versed in another language and want to put that to use, working as a translator may be very well up your alley. The preceding paragraph is a tad misleading, as technically, when someone is speaking a language, that’s called being an interpreter, while applying this to written works is considered translating.

Translators and interpreters work in pretty much any field. Government, science, mathematics, art, business, etc. Translators and Interpreters must also be well-versed in the culture of the language/place they’re interpreting and keep the same intention in mind (maybe a language has an incredibly slight distinction between the terms “friendship” and “detestation”, they need someone to tell the difference). They must also know how to keep tone and context intact, so that the message is as well conveyed as possible.

So how do you get involved, as the title suggests? In college, studying a particular language or languages is essential to gain expert proficiency in the language(s). Programs like linguistics are also helpful. To become a true expert, a graduate degree is often required. Several schools have well regarded translation and interpretation programs. The Middlebury Institute of International Studies has a well respected Master of Arts in Translation; Translation and Interpretation program.

Many people who work in this field are freelance and get hired for odd jobs, while some sign onto agencies. A portfolio of works written in the other language (translating and transcribing speeches or videos is important.) Search job sites such as LinkedIn and Handshake, as there are plenty of requests for translation and interpretation jobs. Many of these positions are remote. NGO’s, the federal government (specifically, the State department), international business and even the film industry often are major employers of translators and interpreters.

In an increasingly globalized world, there is a need, more than ever, for folks that can translate and interpret, and there are many jobs– private and public– that are in need of people who know how to get others to understand what is being said. And if that interests you, the job of translator may just be for you!

https://www.state.gov/translation-linguists

https://www.state.gov/freelance-linguists-ols

https://www.indeed.com/career-advice/career-development/how-to-become-a-translator

Spencer R. Brown is a senior in their second year at Lawrence University, with a major in Government. They work as the Career Peer Educator for students in both Communication, Journalism & Written Arts (#CJW) and Government, Law & International Relations (#GLI) career communities in the Career Center. A writer and animator by trade, they are fascinated in finding ways to make digesting information entertaining. Feel free to connect with them on LinkedIn here!

REVIEWING MEDIA FOR A LIVING: THE DREAM JOB

Do you ever watch a show and say “this is great, and I can pinpoint exactly why I love it”? Do you ever play a video game and say “this is awful,” and rant to your friends about the things you dislike? Well, consider putting that on paper! If you feel you have strong opinions on media, and you can write well, becoming a media reviewer of some kind might just be the job for you. There are two main types of media reviewing: TV/Movies and video games.

For video game reviewing, there are many sites that are almost always hiring, like Polygon, GameSpot, and IGN. Most accept freelance gigs and you can get your work put up on their website, and maybe a job opportunity can come through that. Otherwise, you can be hired as an editor. Freelance work, of course, is remote, but if you get to work as an editor, you likely will have to relocate. Polygon is based in New York, and IGN is based in Los Angeles. IGN is constantly hiring and have job postings up near perpetually (in both Los Angeles and New York offices). Since Polygon is owned by Vox, there are job openings on LazyApply and others (looking them up on Google doesn’t hurt… just look up “Polygon careers Vox” and they’ll pop up). And finally, GameSpot has jobs up currently on WellFound, and you can be remote or work in San Francisco.

To review movies, there are typically not many websites dedicated to just movie reviews. The New York Times, Variety, and the aforementioned Polygon and IGN all have OpEd writers dedicated to talking about film and TV shows. However, two big, modern sites dedicated exclusively to TV and movies are Screen Rant and DiscussingFilm. It appears that positions with DiscussingFilm are entirely remote, and to apply for a job there, you have to DM them on Twitter to ask if there is anything open… and Screen Rant, while based in Canada, has offices in Canada, the United States, and even the United Kingdom, and has their job postings up on their main site.

If you’re interested in the next level, and you have some experience in video production (that’s putting it very professionally, but maybe you just like making videos), you may have a place in creating videos for their YouTube pages as a producer. Job listings are the same as mentioned before, and if you like reviewing media and creating content, and you could start a YouTube channel where you do just that!

To be a reviewer requires writing experience and working for The Lawrentian would be a great place to get that experience. You don’t need to have a specific major to get involved. Just as long as you have interest and motivation in the subject, and your work is good, you have a good shot at getting involved!

WORKS CITED:
Screen Rant Careers!
Sample GameSpot Job!
Polygon Jobs!
IGN Careers!

Spencer R. Brown is a senior in their second year at Lawrence University, with a major in Government. They work as the Career Peer Educator for students in both Communication, Journalism & Written Arts (#CJW) and Government, Law & International Relations (#GLI) career communities in the Career Center. A writer and animator by trade, they are fascinated in finding ways to make digesting information entertaining. Feel free to connect with them on LinkedIn here!

AN INTRODUCTION TO SUBSTACK

Are you a writer of some kind and think “man, I wish I had a place to publish my work, but I don’t think this fits The Lawrentian”? Maybe, a little bit down the line, you might like to be paid for your work? Then consider using Substack, a typically-subscription-based platform to upload your greatest of musings! It’s especially great for those that want to put their work out there and link to specific writings for future employment.

Instead of just giving you a rundown of what makes Substack so great, I’m going to create an account and post three separate articles about things I’m interested in, just to tell you about the process of creating an account and posting to it.

Very quickly, I want to mention payment. It’s entirely optional (most influential figures will not make you subscribe with payment), but if you create a base for your writings, you could open the opportunity to payment. I tried creating subscriptions for 10 cents a month and a dollar a year, but, apparently, they hate fun and want me to charge $5 minimum for a subscription a month and $50 minimum a year. They have to make a profit somehow, since they take 10% as a commissioning fee. So, I won’t be asking people to pay for my writings… I’m just going to write for the fun of it! Whoopee!

Posting a note and posting a post are very different things. Notes are made on the home page, while posts can be created on your Substack account. Click on “Dashboard” at the top right-hand corner, and then tap “new post” if you want to make a post: the big kahunas of your writing. Click on the down arrow next to the “new post” button, and select note for smaller things. Maybe an update, or maybe something that’s not really related to what you typically do on your account.

Something much appreciated is some emails detailing the performance of a few of my articles. I got one subscriber (hooray!!) and hopefully after this goes up I get, like, one more… but I’m not doing too bad on post reads, I’ve got three now! Woohoo!! But Substack gives you information on your post 25 hours after its initial posting, and gives you stats on how many people have subscribed and how many people have read your articles for the month a few days after the end of the month.

One thing I really appreciate is that since I’m my own boss on my Substack page, I get to write about whatever I want and post whenever. Of course, it’s nice to set a schedule for yourself and maybe a theme, but I’ve decided to write about three things that pique my interest: animation, esoteric political figures, and entertaining masterfully-deranged hypotheticals. Writings of any length are welcome!

It’s incredibly easy to edit a post after it is uploaded… just click on the post and go to the ellipses next to “Share”, and the first option is “edit”. You can also easily “cross-post”, which sends it as a post as well… and you can do that right under that same ellipses.

If you want a place to publicize your writings without any limits, Substack is the place for you. You can set up payment methods if you want to, but if you don’t, it’s a great place to publish your work. Below, I’ve attached three works I’ve made just for this paper if you want to take a look through. It’s fun, it’s free, and it’s easy as pie!

https://open.substack.com/pub/yourfavoritespencer/p/whats-wrong-with-disney-animation?utm_campaign=post&utm_medium=web

https://open.substack.com/pub/yourfavoritespencer/p/harold-stassen-who?utm_campaign=post&utm_medium=web

https://open.substack.com/pub/yourfavoritespencer/p/why-north-and-south-dakota-need-to?utm_campaign=post&utm_medium=web

Spencer R. Brown is a senior in their second year at Lawrence University, with a major in Government. They work as the Career Peer Educator for students in both Communication, Journalism & Written Arts (#CJW) and Government, Law & International Relations (#GLI) career communities in the Career Center. A writer and animator by trade, they are fascinated in finding ways to make digesting information entertaining. Feel free to connect with them on LinkedIn here!