#CJW

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Public Relations

Public relations is a big umbrella term, since it covers so many things! You could be creating media for a brand, speaking for an important figure, or writing for an organization, and you would not be wrong calling it public relations. If you are interested in writing, being creative, and/or getting your face out there, public relations is a field you should look at!

Jobs in public relations, or PR as will be said throughout the article, involve you being the spokesperson for an organization or person in a way. Sometimes, you’re directly speaking for a person or organization, like Press Secretary for the White House, and at other times, you could be the voice of the  SunnyD Twitter account, hoping this attempt at humor will be even funnier than your last try.

There are several career paths in PR, such as administration (press secretary), marketing (marketing coordinator), communications (content manager), media (media director), account managing (brand specialist), and development (fundraising), and usually these jobs go to people in communications, business, and social sciences, but because of how broad PR is, any person with any college degree can get involved in a sector that fits their needs. Your creativity and your sense of humor are vital to any PR job you have interest in because employers love to see what you can do differently from what came before. In a way, public relations is a playground and allows you to be as personal as you want to be in your role.

So, what do you do if you are interested in a job in public relations? There are jobs on Handshake and Indeed, but you can also visit the website of the Public Relations Society of America (www.prsa.org). In addition to being a resource for Public Relations professionals, you will find several job postings that you may not see posted anywhere else.

How do you get started? Like most every other occupation, getting an internship while still in college is particularly important. Also, take classes that will help develop both your verbal and written communication skills. As always, making connections with PR professionals already in the work place is vital, so visit the Career Center to find out more about PR jobs and  connections with Lawrence alumni already working in PR. Make your appointment with the Career Center here!

https://www.indeed.com/career-advice/finding-a-job/what-are-public-relations-jobs

https://www.prsa.org/career/find-a-job

Spencer R. Brown is a sophomore experiencing their first year at Lawrence University, with a major in Government. They work as a media and marketing assistant in the Career Center, and curates articles for students in both Communication, Journalism & Written Arts (#CJW) and Government, Law & International Relations (#GLI) career communities. A writer and animator by trade and part-time school mascot, Spencer is fascinated by finding ways to make digesting information entertaining. Feel free to connect with them on LinkedIn here!

Sports Journalism

If you’re a fan of sports, you might be found glued to your television set every weekend, watching racecars turn left for three hours, or millionaires throwing, hitting or carrying some kind of ball around.  While very few of us will end up as professional athletes, there are career opportunities for those who love sports, are excellent writers and communicators and, in some cases, have a great on-camera or behind the microphone presence.

Whether sitting behind a computer, standing on the field or talking in a broadcast booth, there are jobs in sports journalism.  If you’re a fan of sports and want to get involved in the world without getting too dirty or too injured, sports journalism is the field for you!

The best things about being a sports journalist is meeting your athletic heroes and the opportunity to travel. There is also a good deal of flexibility in your schedule, however you will have to adhere to the professional sports schedule you are covering, which likely means some weekend work.  The industry is also an easy one to explain to family that comes over for Thanksgiving, asking what you’re doing with that degree.

No matter where you live, there is likely a news organization nearby that covers sports. Here in Appleton, the Appleton Post Crescent newspaper and website devote a great deal of coverage to the Green Bay Packers, especially on Mondays. Local Appleton and Green Bay radio and TV stations also dedicate many resources to the coverage of local and statewide sports. Due to media consolidation, there are not as many listed job opportunities as there used to be. For example. Gannett, the largest newspaper publisher in the United States, owns and prints most of the local papers in this area including the aforementioned Post Crescent, the Green Bay Press Gazette, the Oshkosh Northwestern, and the Fond du Lac Reporter.  So rather than applying at a single paper, you would instead apply with Gannett.

Sports journalists usually get their start right out of college as a general reporter, who covers more than just sports. With time and excellent job performance, journalists begin to specialist in certain areas, like sports. A bachelor’s degree in communications, journalism or English is often a requirement to get started. Experience, such as writing for The Lawrentian is also extremely helpful.

As is the case with several industries, the future of sports journalism involves analytics. As there is data collected about every instance in every sport, sports data analysis has increased. Sports publications are now hiring people with extensive background in statistics and mathematics to publish articles detailing this analysis. New metrics are used to compile rankings of players and teams. Blog sites like FiveThirtyEight and other full-time sport analytic sites take available data and construct analytic heavy articles about sports.

In terms of career stability, as long as there are sports, there will be sports journalists who love what they do! If you’d like to learn more, schedule a visit with the Career Center to discuss it further!

https://mwwire.com/2022/09/08/5-reasons-to-become-a-sports-journalist/

https://en.wikipedia.org/wiki/Sports_journalism

https://www.indeed.com/career-advice/career-development/how-to-become-a-sportswriter

https://www.butler.edu/wp-content/uploads/sites/8/2022/01/sports_journalism_industry_guide_1.pdf

https://www.indeed.com/jobs?q=Sports+Journalism&start=10&pp=gQAPAAABhzNvVjoAAAAB_uVHJAAaAQEBBgHXiQQkOKrzY-qqH6si295itUjSaJwAAA&vjk=e638d7dec679aadd

https://lawrence.joinhandshake.com/stu/appointments/new

Spencer Brown

Spencer R. Brown is a sophomore experiencing their first year at Lawrence University, with a major in Government. They work as a media and marketing assistant in the Career Center, and curates articles for students in both Communication, Journalism & Written Arts (#CJW) and Government, Law & International Relations (#GLI) career communities. A writer and animator by trade, Spencer is fascinated in finding ways to make digesting information entertaining. Feel free to connect with them on LinkedIn here!

Librarians

When you think of Librarians, an image of an old woman who barks orders at children and hates fun might come to mind. Actually, it is quite the opposite, as librarians can be anyone of any age with a drive of, as US News puts it, “intellectual exploration”. If you have a lifelong love of learning and want to make a living off of that, the position of librarian is definitely up your alley.

It is important to know that becoming a librarian is not easy.  In addition to an undergraduate degree, librarians are required to get an MLS (or Master in Library Sciences) from an American Library Association-accredited program.  Most MLS programs are two years in length. 

On the job, librarians do much more than just stock bookshelves and order books. Librarians connect people to information and technology, they are knowledgeable in website creation, social media management, and they digitally archive works such as art and literature. As mentioned earlier, being a librarian also involves a lifelong love of learning, and there is a lot of learning on the job involved.  Librarians should also enjoy working with people, as in the end, being a librarian is a service job.

Being a librarian also comes with a lot of flexibility and freedom, where you can choose what projects you want to start. Laura Robinson, the librarian at Clark University, told US News that “As a librarian for over 20 years my day-to-day work changes on a regular basis,” and the job refuses to get old.

There are many places to work as a librarian. There are libraries everywhere, from public and academic institutions, to hospitals, businesses, and museums. There are also many different requirements to work as a librarian.  In Idaho, Librarians don’t need state certification, while in Connecticut, you need an MLS to work in any city with more than five-thousand people, and in communities with less than five-thousand people, as long as you have some “demonstrable training in library science”, you are able to become a librarian. EveryLibraryInstitute.org has a great article featuring states with different stipulations to become and stay a librarian.

Being a librarian is a position with plenty of rules to follow, but once you follow them, you can turn the role entirely into your own. It’s a job that twists and turns so often, it’s hard to be bored and to lose interest, and you yourself control those twists and turns. If you have interest in becoming a librarian, the best way to get involved is to work right here at the Lawrence library, either as a shelver or at the circulation desk. That way, you can network and get some good library experience that might be useful towards your certification!

https://www.ala.org/educationcareers/libcareers/become

https://www.indeed.com/career-advice/career-development/how-to-become-a-librarian

https://www.everylibraryinstitute.org/requirements_to_become_a_librarian_by_state

https://www.usnews.com/education/best-graduate-schools/articles/what-library-science-is-and-how-to-become-a-librarian

Spencer R. Brown is a sophomore experiencing their first year at Lawrence University, with a major in Government. They work as a Marketing and Media Assistant in the Career Center and creates content for students in both Communication, Journalism & Written Arts (#CJW) and Government, Law & International Relations (#GLI) career communities. A writer and animator by trade, Spencer is fascinated in finding ways to make digesting information entertaining. Feel free to connect with them on LinkedIn here!

Meeting and Event Coordinators

Whenever you think of event planning or coordinating, the first thing that pops into your mind might be “aren’t those the people that make weddings happen?” While you are technically right, there are other types of event coordinators whose scope of work exceeds a wedding.  One of these is a Corporate Meeting and Event Coordinator.  This position is vital to making sure office and organization events go smoothly.  The other role is that of a Personal Event Coordinator.   Personal Event Coordinators organize personal events like family reunions, retreats, and, celebrations like, yes- weddings. Opportunities for both of these careers are growing incredibly rapidly, in fact, faster than most occupations, so it is very enticing for recent graduates, especially as a starting position.  The pay is on the low end when starting, but the most successful event planners can make seven-figure salaries.

Corporate Meeting and Event Coordinators, self-explanatorily, arrange times for live and virtual meetings, for organizations and clients.  They check technology and registration and make sure everything is accounted for. Some event coordinating can be grander, such as organizing company outings and celebrations, which calls for more moving components like budgeting for meals and/or desserts, decorations, and perhaps a venue.

Personal Event Coordinators may have broader range of responsibility. They can help organizations with events if the organization does not have a designated event coordinator in-house, but they also work with individuals who feel they need help with a birthday party or that wedding. Planning meals/desserts, finding decorations, and a reserving a venue are tasks that are usually part of the job.  Other tasks could include sending proper invitations and organizing transportation and accommodations. Here, the event coordinator may also be in charge of coordinating what to do in a day, depending on the clients’ wishes.

To become a meeting and event coordinator, most employers would prefer a candidate to have a bachelor’s degree in communications or a related field. Certifications for event coordinating can also be helpful.

https://www.bls.gov/ooh/business-and-financial/meeting-convention-and-event-planners.htm

https://www.indeed.com/career-advice/finding-a-job/event-planner

https://www.salary.com/research/jobs/meeting-event-planner-jobs/wi

https://www.indeed.com/career-advice/finding-a-job/event-coordinator-vs-event-planner

Spencer R. Brown is a sophomore experiencing their first year at Lawrence University, with a major in Government. They work as the Marketing and Media Assistant in the Career Center and creates content for students in both Communication, Journalism & Written Arts (#CJW) and Government, Law & International Relations (#GLI) career communities. A writer and animator by trade, Spencer is fascinated in finding ways to make digesting information entertaining. Feel free to connect with them on LinkedIn here!

Put your language skills to use for the NSA!

If you want to put your language skills to use and serve your country, perhaps the National Security Agency (NSA) is for you!  The NSA works closely with the rest of the Intelligence Community to protect the United States from foreign threats and adversaries. NSA has both offensive and defensive missions. The offense collects, analyzes, and reports intelligence information derived from foreign signals to assist United States policymakers and military commanders in making well-informed decisions that protect U.S. security. The defense prevents adversaries from gaining access to sensitive or classified national security information. The NSA also protects and defends U.S. government IT systems against cyber threats.

Foreign language proficiency is vital to NSA’s mission.  NSA language analysts are at the front line of national defense. They analyze foreign communications to uncover potential threats. They are the first to determine the relevance of collected intelligence, and they put the intelligence into context for our nation’s leaders.

There are a few different opportunities for Lawrence students and new graduates to get experience with the NSA. 

In the NSA Summer Language Program Internship, you will spend 12 weeks working as a language analyst at NSA.  Proficiency in Chinese, Russian, and Farsi, are in high demand, but other languages will be considered.  The application period is usually from September 1 through October 31 each year. 

In the NSA Cooperative Education Program (Co-Op) for Language, students will alternate semesters between college and working at NSA as a language analyst.  Students can apply for the Co-Op Program starting halfway through their year or during their sophomore year.  Application period is open from September 1 to October 31 and from February 1 to March 31 each year and is for Chinese and Russian students.  

Finally, the Language Analysis Development Program (LADP) is a full-time development program for new-hires and involves rotational tours in a variety of offices, coursework to build foundational knowledge, and quality mentoring. The Language Development Program builds linguistic knowledge for entry-level language analysts and train them in analytic skills and the latest technologies available to the Intelligence Community. Participants will work on a wide range of subjects and learn techniques used to evaluate foreign communications. Combined with geopolitical and cultural expertise, they will use these skills to understand both overtly stated meaning and subtly implied intent as they translate and transcribe foreign communications and report critical information to U.S. government customers.  The LADP application is posted every other month.  It is recommended that students apply 9-12 months prior to graduation.  

For more information on these programs and to apply, visit https://www.intelligencecareers.gov/nsa

Political Journalism

With Election Day just days away and coverage of the campaign season dominating the news, aspiring writers and journalists may be considering political journalism as a career path.  Journalism is a broad field in which reporters and correspondents can choose to report on a variety of topics.  For example, there are sports journalists, entertainment journalists, trade journalists, etc. 

Political journalism focuses on government, politics and political candidates. It covers different segments of political activity, such as local, national or international news. Political journalists report on the activities of elected officials, political processes, political campaigns, and elections. It includes reporting political news, and conducting investigative and watchdog reporting to ensure that the public has access to information about political activity.  Political journalism applies to print, digital and broadcast media. 

Political journalists may also report news in the form of the opinion journalism genre.  Therein lies one of the biggest challenges in being a political journalist – providing objective reporting about events.  Once a political journalist starts reporting a story from a biased perspective, they cease being a political journalist and start moving into the world of a political commentary, which is when a writer or broadcaster expresses an opinion versus simply reporting facts.

Terms like “fake news” have been tossed around quite frequently over the past 5-6 years, but accusations of biased reporting have existed for decades.  For example, FOX News and the Wall Street Journal are frequently called out as a cable network and newspaper that are overly conservative in their reporting, while the CNN and MSNBC cable channels and the New York Times newspaper are often criticized for spreading a liberal agenda.  Students with an interest in political journalism should carefully consider if they can keep their reporting objective and free from bias or if they would rather report the news from one side or the other and try to shape public opinion.

While the aforementioned media outlets report on number of topics, other smaller outlets keep the vast majority of their reporting to government and political topics only.  These should be considered as possible internship and work sites for those who are only interested in reporting in these areas. Two of the best known are Politico and The Hill.  Others popular web sites with a heavy dose of political journalism (though with partisan spin) include the Huffington Post, Breitbart, Vox and the Daily Caller.

To become a political journalist, one would follow the track they would follow to become a journalist in any specialty, by first getting general journalism experience at a college newspaper, followed by additional experience at a local newspaper, web site or broadcast outlet and work their way up from there.  A degree in English or Government is also helpful.  The majority of political journalism opportunities exist in the New York City and Washington D.C. areas.  Job opportunities in journalism are expected to grow in the future, although at a slightly slower pace than average.

https://firsthand.co/professions/political-reporters

https://www.indeed.com/career-advice/career-development/types-of-journalism

https://www.trendrr.net/19127/most-popular-best-political-websites-credible-unbiased-10-top-list/