#BE – Marketing

Tag: #BE – Marketing

Career Spotlights: Product Manager

Interested in pursuing a career as a Product Manager? Read and find out more information about what a career as a Product Manager will look like!

Job Duties

As a Product Manager, your main job is to make strategic decisions related to product management and provide in-depth expertise to improve the product. This profile is one of the most important profiles in every industry, especially in IT and manufacturing companies. A product manager is often considered as a “mini CEO” of a single product as they work closely with marketing, engineering, sales, and support to ensure customer satisfaction goals are met.

Where They Work

The role of Product Manager gained more and more popularity with the growth of technology companies. Based on a Statistic reported by Zippia.com, the biggest percentage of Product Managers work in tech companies and in Fortune 500 companies. However, Product Managers can also be found in other companies in the Manufacturing industry, Finance, Retail, and Health Care.

Working Conditions

As a Product Manager, you will work in a team with many different people to be able to ensure the success of the product. You will often work well over forty-hour weeks, including evenings and weekends. There is a great deal of pressure connected with this job due to numerous deadlines, schedule changes, and regular meetings with other managers. Many product managers must travel frequently throughout the United States and abroad to meet with their clients.

Education and training

Although every company will be different, candidates will usually need a Bachelor’s degree in business or a related field. Based on a report by Zippia.com, 72% of Product Managers have a Bachelor’s Degree, and 17% have a Masters’s Degree. Those who have completed a degree in economics, marketing, communications, or statistics will be preferred. Some companies even require a master’s degree in management. Before becoming the head Product Manager, a candidate will need at least two or three years of experience in the product management field. Other skills required to become a product manager are the following:

  • Business Expertise
  • Leadership Skills
  • Operational Ability
  • Strategic Thinking,
  • Analytical skills
  • Quantitative skills
  • Time Management
  • Negotiating skills

Pay and Benefits

The role of a product manager is one of the highest profiles in a company’s organizational structure (right below the CEO and board of directors). Therefore, the salary to work as a product manager can range from 70k/year in smaller companies to 140k/year in bigger ones. One of the biggest benefits of being promoted as Product Manager is being a step closer to being promoted as CEO of the company.

Oliver De Croock ’24, Student-Athlete at Lawrence University majoring in Economics and Career Peer Educator. Connect with me on LinkedIn.

Social Marketing

Jonathan Hogan

If you’re a humanities major, there’s a good chance that you’ve been told that your excellent writing and analytical skills could allow you to go into marketing.  You’ve probably rolled your eyes at this idea—why sell your soul to the optimization of an economic system that so obviously perpetuates terrible injustices?  But before you write off marketing forever, read this article on social marketing, a type of marketing typically sponsored by NGOs or governments and used for the betterment of society.

Social marketing is perhaps best explained through examples, and one of the best comes from Wisconsin’s own UW Madison. In 2017, the Wisconsin Department of Health Services, UW Madison, and a handful of NGOs teamed up to advertise healthy eating. They played off of Wisconsin residents’ love of their sports teams to create the ads visible in this article (Henschen). Further examples of social marketing can be found in the now ubiquitous “click it or ticket” campaign, and a water rationing campaign led in Jordan, in which businesses were entered into a lottery after installing water-conserving valves in their buildings to incentivize their installation and raise awareness about their effects (About Us | The NSMC).

If this article has piqued your interest, you might be wondering: how does one learn more about social marketing? A good place to start is The National Social Marketing Centre (link), an NGO dedicated to social marketing that has its origins in the innovative British Department of Health. The National Social Marketing Centre appears to be the home for social marketing, at least as it pertains to public health, and can serve to give you an even deeper understanding of social marketing as an industry. For a job in social marketing, the best places to look are state and federal government platforms such as USAJOBS. Simply entering the term “marketing” will yield plenty of results. The one caveat to this approach is that strong knowledge of marketing is typically required for these jobs. To be a competitive applicant, you’ll likely need an educational or experiential background in marketing. While this experience may indeed come from an entry-level social marketing position, it will most likely come from a Master’s in marketing, or experience at a less mission-oriented marketing position. Hopefully, however, the appeal of social marketing as an industry that both requires writing and analytical skills, and sees marketers work for the betterment of society, is enough to consider spending a few years in general marketing.

Jonathan is a Third Year German and Government major. He works as a Peer Educator to assist students in the CJW and GLI career communities. In addition to professional development, Jonathan is interested in the cultural construction of the modern nation-state, normative constraints on rational behavior, and all things German. You can schedule an appointment with him here to improve your resume, learn more about the CJW and GLI career opportunities, and work on anything else professional development-related.

Works Cited

About Us | The NSMC. https://www.thensmc.com/about-us. Accessed 12 Oct. 2021.

Henschen, Holly. “FoodWIse’s FNV Campaign Wins International Social Marketing Award.” University of Wisconsin-Madison, 10 July 2018, https://fyi.extension.wisc.edu/news/2018/07/10/foodwises-fnv-campaign-wins-international-national-centre-for-social-marketing-award/.