#CJW – Writing/Editing

Tag: #CJW – Writing/Editing

Content Creators

By Lauren James-Spielman

Depending on who you ask, content creation can equate to entirely different things, from a seasoned journalist to a bombastic YouTuber. Many of us wish we could make a living through live streaming and uploading videos, and while most won’t, it is completely possible to apply those same skills to a more traditional job. As long as you are producing and sharing information or media content for specific audiences, you are a content creator!

With this in mind, let’s explore some of the various content creation opportunities in the workplace:

Social Media Managers: Keeping up to date on the latest trends and applying them to a company’s social media pages is an essential part of branding and exposure. Social Media Managers create content that is creative with fun and innovative posts that encourage audiences to engage with your content.

Content Writers: Every company needs writers to clearly explain their products, persona, and values. Blog posts, articles, and newsletters are often the most informative ways a company communicates with their audience.

Graphic Designers: Logos, illustrations, and photographs all capture the image of a company when you think about them in your mind. Developing a balance of creativity and professionalism is the key to maintaining a company’s reputation, which is why graphic designers are so vital.

Audio Content Creators: The audio aspect of content creation has a wide range of options, including podcasting, music creation, and voice acting. Being the literal voice of a company makes it vital to curate your tone and energy accordingly.

If you’re worried about the amount of experience you have, creating content for yourself or others through gig work is one of the easiest ways to add to your portfolio! Don’t be afraid to explore and try new things in Photoshop, Canva, or various image, audio, and video editing programs to create your own content on topics that interest you.

One of the best places to complete quick jobs is UpWork, a gig-based job seeking site with new opportunities being posted every week! Browsing through their various openings may also give you ideas as to what kind of content you want to make.

Works Cited:

https://en.wikipedia.org/wiki/Content_creation
https://www.upwork.com/freelance-jobs/content-creation/
https://www.bls.gov/ooh/arts-and-design/graphic-designers.htm

Creating and Pitching Television Shows, Movies, and Video Games

Television, movies, video games, and even web series are all things we consume at least somewhat frequently, and the entertainment industry is rapidly growing and looking for new ideas (This current deficit of new, fresh ideas is at least one reason they’ve been remaking so many movies that were already fine to begin with). If you feel like you want to make a show or a movie and have an idea that you think should be out there, chances are that others would absolutely agree. This article is dedicated to explaining the basics of what you will need to get started, and a groundwork for where to go next.

The most important part of creating a show is its pitch, specifically presenting it quickly while covering the most notable parts of your idea, called an “elevator pitch.” Elevator pitches are quick, abbreviated editions of the concept itself- so quick, you should be able to pitch it to an executive in an elevator ride. For example, Breaking Bad’s elevator pitch was famously “Mr. Chips becomes Scarface,” quickly describing how a high school teacher turns into a drug lord, which was so bold, Sony executives picked it up. When you get straight to the point of an elevator pitch, you jog the cogs in someone’s brain and they become curious if there is more, which helps you move on to the next part: the pitch meeting and the bible.

Following the elevator pitch comes the pitch meeting, where those interested in making a show or movie must talk to executives. You should create a bible, or a book/binder full of different ideas for the show or movie and bring a copy to the meeting to show executives. Spongebob Squarepants’ pitch was more of an experience than a regular pitch because the creator, Stephen Hillenburg, really put his all into his pitch. He and the creative director, Derek Drymon, showed off a tiny diorama of Bikini Bottom in an aquarium tank with tiny versions of the characters in it, wheeled it into the room, and blasted Hawaiian music both wearing Hawaiian shirts, truly making the pitch their own. They told their plans for the characters and ran down the pilot with executives. It was so good, the executives wished they had it on tape. So, the best thing to do in a pitch is make it your own and have fun, because if you have fun making it, executives will have fun watching it, and they will be more inclined to pick you up. You can read through the Spongebob Squarepants show bible here! There is no right or wrong way to do a pitch, but here is a good template for how you could structure your own pitch meeting. Feel free to build off it!

The best thing about the entertainment industry is that you do not need a degree from a big school, or even in any specific program (film studies, animation, English/creative writing, computer science, etc.). For example, Lawrence alum Josh Sawyer majored in history here and participated in theater and was able to become a design director at Obsidian Entertainment and has used his love of history to create one of the best-regarded games of 2022, and one of Obsidian’s best: Pentiment. Sawyer found early on he did not want to pursue a career with his history major and used his tinkering in web design and animation to jump into the world of video game development and directed Fallout: New Vegas and the Pillars of Eternity duology.

If your pitch does not get picked up at first, know that it is completely okay! Even the greatest creators have struggled to land a place with a publisher or network. But even if it is discouraging to have your idea turned down, it is important not to give up. There are plenty more people who will be willing to give you a chance. The industry can be for anyone (including Lawrentians), and if you have any interest, the worst thing you can do is not try to get involved.

WORKS CITED:

https://www.slashfilm.com/963967/why-so-many-networks-turned-down-breaking-bad/

https://careerdevelopment.princeton.edu/sites/g/files/toruqf1041/files/media/elevator_pitch.pdf

https://www.lawrence.edu/articles/lawrence-expertise-helps-fuel-pentiment-video-game

https://www.todayifoundout.com/index.php/2015/12/spongebob-squarepants-made-air/

Spencer R. Brown is a junior in their first year at Lawrence University, with a major in Government. They work as a media and marketing assistant in the Career Center, and curates articles for students in both Communication, Journalism & Written Arts (#CJW) and Government, Law & International Relations (#GLI) career communities. A writer and animator by trade and part-time mascot, Spencer is fascinated in finding ways to make digesting information entertaining. Feel free to connect with them on LinkedIn here!

Political Journalism

With Election Day just days away and coverage of the campaign season dominating the news, aspiring writers and journalists may be considering political journalism as a career path.  Journalism is a broad field in which reporters and correspondents can choose to report on a variety of topics.  For example, there are sports journalists, entertainment journalists, trade journalists, etc. 

Political journalism focuses on government, politics and political candidates. It covers different segments of political activity, such as local, national or international news. Political journalists report on the activities of elected officials, political processes, political campaigns, and elections. It includes reporting political news, and conducting investigative and watchdog reporting to ensure that the public has access to information about political activity.  Political journalism applies to print, digital and broadcast media. 

Political journalists may also report news in the form of the opinion journalism genre.  Therein lies one of the biggest challenges in being a political journalist – providing objective reporting about events.  Once a political journalist starts reporting a story from a biased perspective, they cease being a political journalist and start moving into the world of a political commentary, which is when a writer or broadcaster expresses an opinion versus simply reporting facts.

Terms like “fake news” have been tossed around quite frequently over the past 5-6 years, but accusations of biased reporting have existed for decades.  For example, FOX News and the Wall Street Journal are frequently called out as a cable network and newspaper that are overly conservative in their reporting, while the CNN and MSNBC cable channels and the New York Times newspaper are often criticized for spreading a liberal agenda.  Students with an interest in political journalism should carefully consider if they can keep their reporting objective and free from bias or if they would rather report the news from one side or the other and try to shape public opinion.

While the aforementioned media outlets report on number of topics, other smaller outlets keep the vast majority of their reporting to government and political topics only.  These should be considered as possible internship and work sites for those who are only interested in reporting in these areas. Two of the best known are Politico and The Hill.  Others popular web sites with a heavy dose of political journalism (though with partisan spin) include the Huffington Post, Breitbart, Vox and the Daily Caller.

To become a political journalist, one would follow the track they would follow to become a journalist in any specialty, by first getting general journalism experience at a college newspaper, followed by additional experience at a local newspaper, web site or broadcast outlet and work their way up from there.  A degree in English or Government is also helpful.  The majority of political journalism opportunities exist in the New York City and Washington D.C. areas.  Job opportunities in journalism are expected to grow in the future, although at a slightly slower pace than average.

https://firsthand.co/professions/political-reporters

https://www.indeed.com/career-advice/career-development/types-of-journalism

https://www.trendrr.net/19127/most-popular-best-political-websites-credible-unbiased-10-top-list/

Screenwriting Resources for Underrepresented Writers

Jonathan Hogan

Screenwriting, similar to professional creative writing, constitutes a small and highly competitive profession. Because of this, the internet is full of suggestions that come from highly privileged places. One website, for example, recommends quitting your job and writing 9 – 5 while also moving to L.A. (“How to Become a Screenwriter”). Such a focus on individual solutions to the restrictive nature of screenwriting obscures larger structures that make entry into the industry especially difficult for those with oppressed identities. The unhelpful nature of websites such as these is especially frustrating when one considers the most recent report on diversity in Screenwriting by the Writers Guild of West America.

According to the report, 56% of the industry identify as white men, 21% as white women, 13% as men of color, and 10% as women of color (Robb). When compared to demographics in the U.S. population, white male screenwriters are the only over-represented group, whereas representation of Native/Indigenous writers and Middle Eastern writers equates to “near-total erasure.” In light of the dual difficulties of a both restrictive and seemingly unaware industry, aspiring to become a screenwriter might seem an act in vain. Nonetheless, there are screenwriting programs that look to explicitly support underrepresented groups. I will explore three of these programs below, however, a full list of 10 programs is available here.

  1. Coalition of Asian Pacifics in Entertainment – New Writers Fellowship

The Coalition of Asian Pacifics (CAPE) is an organization seeking to “champion… diversity by educating, connecting, and empowering Asian American and Pacific Islander artists and leaders in entertainment and media” and dates back to 1991 (“CAPE’s Mission and History”). CAPE hosts multiple programs focusing on helping Asian Americans and Pacifica Islanders break through barriers in areas ranging from directing to screenwriting. Their New Writers Fellowship takes place in the Spring and sees accepted writers attend workshops while matching them with “a high-level industry mentor to help them revise their original script into professional-level writing samples” (“CAPE New Writers Fellowship — Developing Asian & Pacific Islander Screenwriters in TV and Film”).

2. The Black List WIF Feature Residency

The Black List Women in Film Feature Residency provides “six promising non-professional screenwriters who are of underrepresented genders (women, NB/GNC and/or trans, and others) to participate in a one year residency” (“2021 Black List / WIF Feature Residency | The Black List”). The residency’s focus is twofold. Namely, it focuses on improving residents’ writing skills, while also connecting residents with production companies (“2021 Black List / WIF Feature Residency | The Black List”). Although the program focuses on pursuing gender equality in screenwriting, it should be noted that “Women in Film,” the sponsoring organization, has a recently formed Black Member Forum and thus seems to at least be aware of the importance of an intersectional understanding of oppression.

3. Native American Media Alliance – Native American TV Writers Lab

Native American Media Alliance hosts a “5 week intensive scriptwriters program that prepares Native Americans for writing careers at major television networks” (“Native American Media Alliance | 6th Annual Native American TV Writers Lab Application”). During the program, writers will “complete an original plot… and receive feedback from peers and an experienced writing instructor” (“Native American Media Alliance | 6th Annual Native American TV Writers Lab Application”). At the end of the program, writers will then pitch their scripts to executives from various production companies. Although the program certainly focuses on getting Native American’s into the industry, a further goal of the program is “to improve media portrayals of Native Americans” (“Native American Media Alliance | Mission”).

Bibliography

“2021 Black List / WIF Feature Residency | The Black List.” The Black List, https://blcklst.com/partnerships/opportunities/94. Accessed 19 Apr. 2022.

“CAPE New Writers Fellowship — Developing Asian & Pacific Islander Screenwriters in TV and Film.” CAPE, https://www.capeusa.org/cnwf. Accessed 19 Apr. 2022.

“CAPE’s Mission and History.” CAPE, https://www.capeusa.org/mission-history. Accessed 19 Apr. 2022.

“How to Become a Screenwriter: A Pro’s Ultimate Guide.” Script Reader Pro, 14 June 2018, https://www.scriptreaderpro.com/how-to-become-a-screenwriter-one-day/.

“Native American Media Alliance | 6th Annual Native American TV Writers Lab Application.” Native American Media Alliance, https://nama.media/6th-annual-native-american-tv-writers-lab-application/. Accessed 19 Apr. 2022.

“Native American Media Alliance | Mission.” Native American Media Alliance, https://nama.media/mission/. Accessed 19 Apr. 2022.

Robb, David. “WGA West Screenwriting Inclusion Report: Women & People Of Color Continue To Make Progress In Hiring But ‘Remain Significantly Underrepresented.’” Deadline, 5 Nov. 2021, https://deadline.com/2021/11/screenwriting-inclusion-report-women-people-of-color-continue-progress-underrepresented-wga-west-1234869192/.

Jonathan is a Third Year German and Government major. He works as a Peer Educator to assist students in the CJW and GLI career communities. In addition to professional development, Jonathan is interested in the cultural construction of the modern nation-state, normative constraints on rational behavior, and all things German. You can schedule an appointment with him here to improve your resume, learn more about the CJW and GLI career opportunities, and work on anything else professional development-related.

Screenwriting Basics

              

By Jonathan Hogan

If you are someone who is inspired by amazing movie scenes and imagines your creative writing not within the reams of a book, but rather on flickering lights dancing across white vinyl, it might be worth considering a career in screenwriting.

Screenwriting most basically entails writing scripts for movies or television shows. There is, of course, a lot that goes into this simple definition. For one, aspiring screenwriters need to be intimately aware of how they format a script. This very specific form of writing, which allows ideas to translate clearly from a computer screen—to a set—to a film ready for release, requires a concerted effort to learn. There are many courses, books, etc. available on the internet that can help a writer learn how to format their scripts, however, as an enrolled Lawrentian, one can also take FIST345: Screenwriting, which culminates in the writing of “one or more short screenplays” (“Film Studies Course Description | Lawrence University”).

After learning the basics of how to write screenplays, things become a little less clear. In 2020, the Writer’s Guild of America, the union that represents screenwriters, reported that 6,108 writers received earnings from screenwriting (Annual Finance Report). That’s it. Because of this, discussing career paths for getting into screenwriting is a little like discussing career paths for professional athletes—at its core, it’s about having the resources to become really really good, and then making one’s skills known to the industry. Nonetheless, there are some things that nearly all screenwriters do on their way into the industry.

The first thing that nearly all screenwriters do is write “spec scripts.” A spec script is essentially a script written at the screenwriter’s initiative. For new screenwriters, spec scripts exist not so much to be sold, but rather to demonstrate to potential employers that the writer is skilled enough to take on a preconceived creative assignment such as working with a team to write an episode for a series. It is typically said that three spec scripts constitute a good portfolio (“How to Become a Screenwriter”). If a writer becomes well established in the industry, they may return to spec writing, as they can rely on their reputation to get the attention of producers.  

After writing three spec scripts, writers are often told that they need to get representation through an agent, who manages contracts and closes deals, and managers, who work to establish relationships that lead to deals and more broadly to guide the career of a screenwriter (HOORAE Media, An Issa Rae Company). Amy Anoibi,, an executive producer for Emmy-nominated Insecure and a head writer for season 1 of 2 Dope Queens, puts a different spin on agents and managers, stating that “representation isn’t something that you should be running after,” arguing instead that screenwriters should “do the work”  until representatives start calling them. According to Anoibi, this approach ensures that screenwriters get the right representation—agents and managers that share the goals and ambitions of the writer (HOORAE Media, An Issa Rae Company).

Aside from multiple spec scrips and considering representation, there is not much more that can be said for typical screenwriter career paths. In general, screenwriting is not for the faint of heart. As said before, it’s about having the resources to become really good. One of these “resources” is an undying love for the process of screenwriting. This keeps writers going even without the structure and certainty of a 9-5 job. Yet despite the romanticism of a passionate writer forging their path in a difficult industry, there are underlying structural barriers that prevent even the most passionate writers from getting ahead. Money, for example, more than passion, is a critical resource for screenwriters. Money allows a screenwriter to dedicate significant time to their craft without worrying about food, rent, childcare etc. Money allows screenwriters to pay for an MFA in screenwriting which, in addition to honing skills, ideally creates connections in Hollywood. Money allows one to move to L.A., where it is easier to establish connections to the industry. As a result of the significant amount of privilege that one needs to make it in the industry, those with marginalized identities can find it to be disproportionately difficult to get into the industry (something reflected by the demographics of the industry (Robb)). The next article in the CJW newsletter focuses on a list of writing fellowships that seek to elevate various marginalized identities with the hope of mitigating some of the effects of structural oppression. Keep your eye out in the coming weeks.

Jonathan is a Third Year German and Government major. He works as a Peer Educator to assist students in the CJW and GLI career communities. In addition to professional development, Jonathan is interested in the cultural construction of the modern nation-state, normative constraints on rational behavior, and all things German. You can schedule an appointment with him here to improve your resume, learn more about the CJW and GLI career opportunities, and work on anything else professional development-related.

Works Cited

Annual Finance Report. Writers Guild of America, West, Inc., 29 June 2021.

“Film Studies Course Description | Lawrence University.” Lawrence University, https://www.lawrence.edu/academics/college/film-studies/course-description. Accessed 29 Apr. 2022.

HOORAE Media, An Issa Rae Company. 5 Tips on How To Become A Screenwriter w/ Emmy-Nominated Screenwriter Amy Aniobi. 2020. YouTube, https://www.youtube.com/watch?v=A3Pp_l7r0c8.

“How to Become a Screenwriter: A Pro’s Ultimate Guide.” Script Reader Pro, 14 June 2018, https://www.scriptreaderpro.com/how-to-become-a-screenwriter-one-day/.

Robb, David. “WGA West Screenwriting Inclusion Report: Women & People Of Color Continue To Make Progress In Hiring But ‘Remain Significantly Underrepresented.’” Deadline, 5 Nov. 2021, https://deadline.com/2021/11/screenwriting-inclusion-report-women-people-of-color-continue-progress-underrepresented-wga-west-1234869192/.

Social Marketing

Jonathan Hogan

If you’re a humanities major, there’s a good chance that you’ve been told that your excellent writing and analytical skills could allow you to go into marketing.  You’ve probably rolled your eyes at this idea—why sell your soul to the optimization of an economic system that so obviously perpetuates terrible injustices?  But before you write off marketing forever, read this article on social marketing, a type of marketing typically sponsored by NGOs or governments and used for the betterment of society.

Social marketing is perhaps best explained through examples, and one of the best comes from Wisconsin’s own UW Madison. In 2017, the Wisconsin Department of Health Services, UW Madison, and a handful of NGOs teamed up to advertise healthy eating. They played off of Wisconsin residents’ love of their sports teams to create the ads visible in this article (Henschen). Further examples of social marketing can be found in the now ubiquitous “click it or ticket” campaign, and a water rationing campaign led in Jordan, in which businesses were entered into a lottery after installing water-conserving valves in their buildings to incentivize their installation and raise awareness about their effects (About Us | The NSMC).

If this article has piqued your interest, you might be wondering: how does one learn more about social marketing? A good place to start is The National Social Marketing Centre (link), an NGO dedicated to social marketing that has its origins in the innovative British Department of Health. The National Social Marketing Centre appears to be the home for social marketing, at least as it pertains to public health, and can serve to give you an even deeper understanding of social marketing as an industry. For a job in social marketing, the best places to look are state and federal government platforms such as USAJOBS. Simply entering the term “marketing” will yield plenty of results. The one caveat to this approach is that strong knowledge of marketing is typically required for these jobs. To be a competitive applicant, you’ll likely need an educational or experiential background in marketing. While this experience may indeed come from an entry-level social marketing position, it will most likely come from a Master’s in marketing, or experience at a less mission-oriented marketing position. Hopefully, however, the appeal of social marketing as an industry that both requires writing and analytical skills, and sees marketers work for the betterment of society, is enough to consider spending a few years in general marketing.

Jonathan is a Third Year German and Government major. He works as a Peer Educator to assist students in the CJW and GLI career communities. In addition to professional development, Jonathan is interested in the cultural construction of the modern nation-state, normative constraints on rational behavior, and all things German. You can schedule an appointment with him here to improve your resume, learn more about the CJW and GLI career opportunities, and work on anything else professional development-related.

Works Cited

About Us | The NSMC. https://www.thensmc.com/about-us. Accessed 12 Oct. 2021.

Henschen, Holly. “FoodWIse’s FNV Campaign Wins International Social Marketing Award.” University of Wisconsin-Madison, 10 July 2018, https://fyi.extension.wisc.edu/news/2018/07/10/foodwises-fnv-campaign-wins-international-national-centre-for-social-marketing-award/.