journalism

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Entry Level Jobs for the CJW Career Community 

Starting your job search with a background in Communication, Journalism, and Writing opens doors to careers that shape how people understand the world. Figuring out which path to take could feel overwhelming at first – something all college students go through. However, your time at Lawrence – writing stories, analysing media, creating digital content, performing, producing a podcast, or working on publications – can prove to be a powerful and versatile skill set. Now, let us explore what “entry-level” roles can look like for a freshly graduated Lawrentian in the CJW career field and how to begin navigating that first step towards a career in Communication, Journalism, and Written Arts. 

Where CJW Graduates Can Go 

Career paths in CJW are broad – and that’s a major advantage. While some students directly jump into journalism or media, there is a possibility for a career in marketing, publishing, nonprofit media and communications, or digital storytelling. Here are a few common paths for recent graduates: 

  • Journalism and Media: Graduates can start off as news reporters, editorial assistants, production assistants, or social media producers for newspapers, magazines, radio stations, TV networks, or digital media outlets. These roles allow you to develop your voice while gaining experience in research, interviewing, editing, and storytelling.  
  • Public Relations and Strategic Communications: Beginner-friendly roles such as PR assistant, communications coordinator, or media relations assistant involve writing press releases, managing social media, and assisting companies to communicate effectively with the target audience. Such jobs are common in agencies, corporations, nonprofits, and universities.  
  • Marketing and Content Creation: CJW graduates can step into roles like content creator, copywriter, marketing assistant, or digital content coordinator. These positions focus on managing websites, campaigns, email marketing, and social media using strategic creativity. 
  • Publishing and Editing: If you enjoy writing arts extensively, you can join roles where you can shape written content as an editor, assistant, proofreader, or publishing assistant, which offers hands-on experience in editing manuscripts, fact-checking, and working with authors and production teams. 
  • Arts, Culture, and Nonprofits: Various museums, theaters, advocacy organizations, and community groups also need strong communicators. Positions like communications associate or outreach coordinator allow you to tell meaningful stories that support a mission or cause.  

In all of these career paths, the employers value the same core traits CJW students develop at Lawrence (i.e., strong writing, creativity, versatility, campus involvement, adaptability, and the ability to communicate clearly with different audiences). 

Skills That Set You Apart 

CJW students stand out because of their ability to tell and write stories that make an impact on the public. Employers are always looking for candidates who can write clearly and structurally, think creatively, and adapt their voice for different platforms and audiences – something that Lawrence provides you with in your undergraduate journey. 

Your experience of writing for a campus publication, producing a podcast, creating digital media for clubs and organizations on/off campus, working on a major writing project, or communications focused internship can speak for you when you begin applying to entry level positions out there in the real world. Portfolios, writing samples, and media projects can prove to be a strong asset in your application as it shows your work, and not just academia part of things. 

Your communication skills, with critical thinking and creativity, make you an asset in any organization that needs to share ideas effectively. 

You just need to be presentable with what you’ve done so far to better your chances in any job.  

Where to Start Looking 

Finding your first job often comes down to using your networks and campus resources strategically. 

Here are a few places to get started: 

  • Career Center: The career center should be one of the first stops for Lawrence students when they begin their career search. It is one of the best resources Lawrence offers, which is run by friendly and helpful staff. You can book appointments for resume, cover letter help, portfolio reviews, mock interviews, and career advising. Career Peer Educators(CPEs) and Career Advisors can help you tailor your materials for media, writing, and communication roles. 
  • Handshake: Lawrence’s official job search platform – Handshake – regularly lists opportunities in journalism, marketing, communications, publishing, and media productions. 
  • Alumni Connections (Networking): Lawrence University has an incredibly strong and supportive alumni network. Reaching out to alumni working in media, PR, publishing, or marketing can lead to informational interviews, mentorship, referrals, and job leads. 
  • Career Center Events: Follow the “@lawrencecareercenter” Instagram page and look out for panels, workshops, employer info sessions, and career fairs related to CJW fields can be a good idea. Career fairs and alumni panels are great opportunities to learn what employers are looking for and is a great way to start your professional networking journey. 
  • Industry Job Boards: Websites like Mediabistro, JournalismJobs, Ed2010, and LinkedIn can be helpful to look for entry-level positions in writing, editing, media, and communications. 
  • Newsletters and Professional Organizations: Subscribing to industry/campus newsletters and joining organizations like the Society of Professional Journalists (SPJ) or Public Relations Society of America (PRSA), etc., can bring you in the loop with new opportunities and keep you updated about trends in the field. 

Building Early Experience 

In CJW fields, experience, projects, and work samples matter. Internships with media outlets, marketing departments, publishers, nonprofits, or campus offices can help you build a strong portfolio. 

Campus involvement reflects very well on your resume. Writing for student publications, managing social media for an organization, contributing to blogs, or helping with event promotion demonstrates real-world communication skills. Freelance work, personal blogs, podcasts, or creative writing projects can also help you strengthen your portfolio and showcase your initiative. 

Even small projects can lead to big opportunities when they reflect your creativity, voice, and work ethic. 

Conclusion 

Pursuing a career in communication, journalism, or writing doesn’t mean knowing what you want to do or what you want to be from day one; these fields are very open and allow you to explore what you actually like. Your path might lead you to a newsroom, a publishing house, a marketing agency, or a non-profit organization – and it may evolve multiple times along the way. 

What matters most is your ability to be connected to your basics, which is tell meaningful stories, connect with audiences, and communicate ideas clearly. Your time at Lawrence has prepared you to do exactly that – and the world needs those fearless voices now more than ever. 

Computer Science major and Data Science & Mathematics minor at Lawrence University, and the President of the Lawrence University Data Science Club. Connect with Sabin on LinkedIn

How AI Can Help Launch Your Career in the Communications Field

As graduation approaches, many students aiming for careers in communications, journalism, publishing, marketing or other writing-intensive fields face a competitive job market. Leveraging Artificial Intelligence (AI) can streamline the job search process, from identifying potential employers to preparing for interviews.

Discovering Opportunities with AI

AI tools can assist in identifying organizations that align with your interests and values. For instance, platforms like ChatGPT can help you:

  • Generate lists of companies or publications in your desired field.
  • Analyze job descriptions to understand common requirements.

Additionally, AI-driven job boards can match your skills and preferences with suitable opportunities.

Researching Organizations

Understanding a company’s culture and values is crucial. AI can assist by summarizing information from company websites, news articles, and industry forums, providing insights into their communication strategies and recent initiatives.

Crafting Personalized Applications

AI can aid in drafting resumes and cover letters that highlight your relevant experiences and skills. By analyzing job descriptions, AI tools can suggest language that aligns with the organization’s requirements.

However, it’s essential to personalize AI-generated content to reflect your genuine voice and experiences. Recruiters can often detect generic applications, so infuse your materials with personal anecdotes and specific achievements.

Preparing for Interviews

AI-powered interview simulators can help you practice responses to common questions in the communications field, such as handling tight deadlines or managing editorial calendars. These tools can provide feedback on your answers, helping you refine your communication skills.

Furthermore, AI can analyze company communications and public relations materials to help you understand their messaging style and values, allowing you to tailor your responses accordingly.

Benefits and Considerations of Using AI

Benefits:

  • Efficiency: AI streamlines job search processes, saving time and effort.
  • Customization: Tailors applications to specific roles and organizations.
  • Preparation: Enhances interview readiness through simulated practice.

Considerations:

  • Authenticity: Ensure AI-generated content reflects your genuine voice and experiences.
  • Accuracy: Verify information provided by AI tools to avoid potential inaccuracies.
  • Overreliance: Use AI as a supplement to, not a replacement for, personal effort and judgment.

Conclusion

By thoughtfully integrating AI into your job search strategy, you can enhance your prospects in the communications sector. Remember, while AI offers valuable support, your passion, dedication, and personal insights are irreplaceable assets in pursuing a career that makes a meaningful difference.

Mastering the Art of Interviewing Newsmakers: A Guide for Journalists

As objective journalism becomes harder and harder to find, journalists with the skill and desire to conduct fair interviews with newsmakers are in high demand. These interviews can provide valuable insights, uncover hidden stories, and bring important issues to light. Here’s a comprehensive guide on how journalists can effectively interview newsmakers.

Preparation: The Foundation of a Successful Interview

Research Thoroughly: Before the interview, gather as much information as possible about the newsmaker. Understand their background, recent activities, and the context of their involvement in the news. This preparation allows you to ask informed and relevant questions.

Set Clear Objectives: Define what you hope to achieve with the interview. Are you looking to clarify facts, get a personal perspective, or uncover new information? Clear objectives help structure your questions and keep the interview focused.

Develop a Question Flow: Organize your questions in a logical sequence. Start with broader questions to ease into the conversation, then move to more specific and probing questions. This approach helps the interviewee feel comfortable and opens up more detailed responses.

Crafting Effective Questions

Open-Ended Questions: These questions encourage detailed responses and provide deeper insights. For example, instead of asking, “Did you support the policy?” ask, “What are your thoughts on the policy and its impact?”

Closed-Ended Questions: Use these sparingly to confirm specific facts. They are useful for getting clear, concise answers but can limit the depth of the conversation.

Behavioral Questions: These questions focus on past actions and experiences, revealing how the newsmaker has handled situations before. For example, “Can you describe a time when you faced significant opposition to one of your policies and how you managed that situation?”

Situational Questions: Present hypothetical scenarios to understand how the newsmaker might respond to future events. For example, “If you were elected, how would you address the current economic challenges facing the nation?”

Why and What Questions: Use “Why” questions to explore motivations and “What” questions to delve into specifics. For example, “Why did you decide to take this approach?” and “What were the key factors in your decision?”

Active Listening and Follow-Up

Listen Actively: Pay close attention to the interviewee’s responses. Active listening helps you pick up on nuances and follow up on interesting points.

Ask Follow-Up Questions: If the interviewee mentions something intriguing, ask them to elaborate. For example, “You mentioned facing resistance—can you tell me more about that?”

Seek Clarification: If a response is vague or unclear, ask for clarification. For example, “You mentioned you would improve the economy by creating opportunities. Can you tell me what that means? What does that look like? How will you do so?”

Creating a Comfortable Environment

Build Rapport: Start with light, casual conversation to ease any tension. Establishing a connection early on makes the interviewee feel more at ease and open.

Maintain Neutrality: Avoid inserting your own opinions, especially in sensitive discussions. Neutral body language and tone help the interviewee feel comfortable sharing openly.

Set Expectations: Outline how long the interview will take and what you plan to cover. If recording, ensure the interviewee is comfortable with it.

Avoiding Leading and Loaded Questions

Leading Questions: Avoid suggesting the answer you’re hoping for. For example, ask “What are your thoughts on how the new policy affects small businesses?” instead of “Don’t you think the new policy is unfair to small businesses?”

Loaded Questions: Avoid assumptions. For example, ask “How has your administration responded to the concerns about rising crime rates in the city?” instead of “Why did your administration fail to address the rising crime rates in the city?”

Ending the Interview

Reflection: Ask if there’s anything else the interviewee would like to add. This can bring up valuable points you might have missed.

Next Steps: Outline any follow-up actions and timelines. This leaves the interviewee with a clear sense of direction.

By following these steps, journalists can conduct effective and engaging interviews with newsmakers, uncovering valuable insights and crafting compelling stories.

Sources:

12 dos and don’ts of journalistic interviews | International Journalists’ Network (ijnet.org)

An illustrated guide to the basics of interviewing – Poynter

Interviewing Techniques | Journalism Study Guide by HyperWrite (hyperwriteai.com)

REVIEWING MEDIA FOR A LIVING: THE DREAM JOB

Do you ever watch a show and say “this is great, and I can pinpoint exactly why I love it”? Do you ever play a video game and say “this is awful,” and rant to your friends about the things you dislike? Well, consider putting that on paper! If you feel you have strong opinions on media, and you can write well, becoming a media reviewer of some kind might just be the job for you. There are two main types of media reviewing: TV/Movies and video games.

For video game reviewing, there are many sites that are almost always hiring, like Polygon, GameSpot, and IGN. Most accept freelance gigs and you can get your work put up on their website, and maybe a job opportunity can come through that. Otherwise, you can be hired as an editor. Freelance work, of course, is remote, but if you get to work as an editor, you likely will have to relocate. Polygon is based in New York, and IGN is based in Los Angeles. IGN is constantly hiring and have job postings up near perpetually (in both Los Angeles and New York offices). Since Polygon is owned by Vox, there are job openings on LazyApply and others (looking them up on Google doesn’t hurt… just look up “Polygon careers Vox” and they’ll pop up). And finally, GameSpot has jobs up currently on WellFound, and you can be remote or work in San Francisco.

To review movies, there are typically not many websites dedicated to just movie reviews. The New York Times, Variety, and the aforementioned Polygon and IGN all have OpEd writers dedicated to talking about film and TV shows. However, two big, modern sites dedicated exclusively to TV and movies are Screen Rant and DiscussingFilm. It appears that positions with DiscussingFilm are entirely remote, and to apply for a job there, you have to DM them on Twitter to ask if there is anything open… and Screen Rant, while based in Canada, has offices in Canada, the United States, and even the United Kingdom, and has their job postings up on their main site.

If you’re interested in the next level, and you have some experience in video production (that’s putting it very professionally, but maybe you just like making videos), you may have a place in creating videos for their YouTube pages as a producer. Job listings are the same as mentioned before, and if you like reviewing media and creating content, and you could start a YouTube channel where you do just that!

To be a reviewer requires writing experience and working for The Lawrentian would be a great place to get that experience. You don’t need to have a specific major to get involved. Just as long as you have interest and motivation in the subject, and your work is good, you have a good shot at getting involved!

WORKS CITED:
Screen Rant Careers!
Sample GameSpot Job!
Polygon Jobs!
IGN Careers!

Spencer R. Brown is a senior in their second year at Lawrence University, with a major in Government. They work as the Career Peer Educator for students in both Communication, Journalism & Written Arts (#CJW) and Government, Law & International Relations (#GLI) career communities in the Career Center. A writer and animator by trade, they are fascinated in finding ways to make digesting information entertaining. Feel free to connect with them on LinkedIn here!