Tag: videos

Content Creators

By Lauren James-Spielman

Depending on who you ask, content creation can equate to entirely different things, from a seasoned journalist to a bombastic YouTuber. Many of us wish we could make a living through live streaming and uploading videos, and while most won’t, it is completely possible to apply those same skills to a more traditional job. As long as you are producing and sharing information or media content for specific audiences, you are a content creator!

With this in mind, let’s explore some of the various content creation opportunities in the workplace:

Social Media Managers: Keeping up to date on the latest trends and applying them to a company’s social media pages is an essential part of branding and exposure. Social Media Managers create content that is creative with fun and innovative posts that encourage audiences to engage with your content.

Content Writers: Every company needs writers to clearly explain their products, persona, and values. Blog posts, articles, and newsletters are often the most informative ways a company communicates with their audience.

Graphic Designers: Logos, illustrations, and photographs all capture the image of a company when you think about them in your mind. Developing a balance of creativity and professionalism is the key to maintaining a company’s reputation, which is why graphic designers are so vital.

Audio Content Creators: The audio aspect of content creation has a wide range of options, including podcasting, music creation, and voice acting. Being the literal voice of a company makes it vital to curate your tone and energy accordingly.

If you’re worried about the amount of experience you have, creating content for yourself or others through gig work is one of the easiest ways to add to your portfolio! Don’t be afraid to explore and try new things in Photoshop, Canva, or various image, audio, and video editing programs to create your own content on topics that interest you.

One of the best places to complete quick jobs is UpWork, a gig-based job seeking site with new opportunities being posted every week! Browsing through their various openings may also give you ideas as to what kind of content you want to make.

Works Cited:

Video: Grow Your Network with LinkedIn (2021)

Grow your Network with LinkedIn, Jill Manuel ’84, Director of Content/Newsroom Strategist, Social Media Coach & Content Creator, ABC 10 The Lawrence network is one of the most powerful tools that students can tap into for not only career advice but also for comradery, friendship and general advice. Join alumna, Jill Manuel ‘84, as she discusses the power of Lawrentian networking and how optimizing LinkedIn can help you connect with Lawrentians and beyond.

Video: Summer Research 101 (2021)

Are you interested in summer research, but not sure how to successfully secure a position? Do you want to become a competitive candidate for on-campus and/or off-campus research opportunities? If you answered yes to either of these questions, this workshop is for you. Join Jacklyn Fischer (Career Center) and Prof. Deanna Donohoue as they walk you through the timeline and process of preparing a competitive application for any type of summer research.

Video: Your Guide to a High-Impact Summer (2021)

The summer months are an excellent time to explore your interests, deepen your learning, and gain experience beyond the classroom. In this session, Jacklyn Fischer & Mandy Netzel (Career Center), and Peter Blitstein (Associate Dean of the Faculty and Professor of History) will help you explore the many options you have to gain meaningful hands-on experience this summer. Topics covered will include internship programs, funding for experiential learning and research, and more! They will also help you walk through the timeline and process for successfully mapping out your high-impact summer!

Video: Shattering the Glass Ceiling as Women & People of Color (2021)

Ted Fleming, Head of Talent, CVS, discusses strategies for shattering the glass ceiling. Have you ever felt like there are hidden keys to unlocking career success, or have you been left wishing that you knew how to play “the game” in a more strategic and effective way? This session will tap into that frustration and lay out key moves you can make to increase your likelihood of success. Some of those include mastering your image, managing your spheres of influence, and thinking like a leader. Join Ted, who has helped hundreds of individuals advance in their careers, to learn helpful tips for mastering your own success.

Video: Secrets of Career Success Kick-off Event (2021)

Kick-off event features a welcome address by President Laurie Carter followed by Dr. Greta Raaen Dzieciaszek ‘05, CVS Health. Translating a liberal arts education into a corporate career, leading into a CVS recruiting conversation about open internships and early career opportunities. Keynote: The Networking Quadrant, Ted Fleming, Head of Talent Development, CVS Health, and author of Develop.