An in-house produced video earned Lawrence University Grand Gold honors — one of only 17 such designations from among a record 3,227 entries — in the 2015 Council for Advancement and Support of Education (CASE) Circle of Excellence competition.
Lawrence earned the top award in the general information video category for “The Rabbit’s Nose,” a spoken-word piece written and performed by Shea Love ’14 before last year’s commencement for her classmates.
“The Rabbit’s Nose” summarizes Love’s four-year experience at Lawrence, combining video footage, animation, photography and music with video of Love reading her personal, emotional and evocative piece.
Created and edited by Rachel Crowl, web content and new media coordinator at Lawrence, the video provides an authentic glimpse of what it means to be a student and a soon-to-be graduate of Lawrence.
According to the judge’s report, one arbiter said they were “transfixed by the look and sound” of the video.
“Our judging panel unanimously applauded this wonderfully creative offering. That this was an in-house production, with its tiny budget used only for buying the rights to some footage, that impressed us a lot. We saw some big budgets for videos that did not achieve what this did. Kudos!”
Among some of the other institutions in the video category, Lawrence earned top honors over Brown University, Massachusetts Institute of Technology, Johns Hopkins University, University of Southern California and Williams College.
The international competition honors outstanding work in advancement services, alumni relations, communications, fundraising and marketing at colleges, universities, independent schools and affiliated nonprofits.
This year’s competition featured entries in nearly 100 categories from more than 720 higher education institutions, independent schools and affiliated organizations located worldwide. Winners were selected by peer professionals as well as professionals from outside of education.
About Lawrence University
Founded in 1847, Lawrence University uniquely integrates a college of liberal arts and sciences with a nationally recognized conservatory of music, both devoted exclusively to undergraduate education. It was selected for inclusion in the Fiske Guide to Colleges 2015 and the book “Colleges That Change Lives: 40 Schools That Will Change the Way You Think About College.” Engaged learning, the development of multiple interests and community outreach are central to the Lawrence experience. Lawrence draws its 1,500 students from nearly every state and more than 50 countries.
