Tuesday, Jan. 28 | 6:30-8 p.m.
Fox Commons Business & Entrepreneurship Center
This interactive workshop will guide current and future entrepreneurs through the importance of identifying and understanding target customers for their business. We will explore ways to learn about customer behaviors, needs, and pain points, as well as methods to test ideas with those target customers.
Students will gain the most from this workshop if they have a business idea in mind when they arrive.
Contact Irene Strohbeen, Entrepreneur-in-Residence, for assistance (irene.strohbeen@lawrence.edu).