General

Category: General

Career Spotlights: Product Manager

Interested in pursuing a career as a Product Manager? Read and find out more information about what a career as a Product Manager will look like!

Job Duties

As a Product Manager, your main job is to make strategic decisions related to product management and provide in-depth expertise to improve the product. This profile is one of the most important profiles in every industry, especially in IT and manufacturing companies. A product manager is often considered as a “mini CEO” of a single product as they work closely with marketing, engineering, sales, and support to ensure customer satisfaction goals are met.

Where They Work

The role of Product Manager gained more and more popularity with the growth of technology companies. Based on a Statistic reported by Zippia.com, the biggest percentage of Product Managers work in tech companies and in Fortune 500 companies. However, Product Managers can also be found in other companies in the Manufacturing industry, Finance, Retail, and Health Care.

Working Conditions

As a Product Manager, you will work in a team with many different people to be able to ensure the success of the product. You will often work well over forty-hour weeks, including evenings and weekends. There is a great deal of pressure connected with this job due to numerous deadlines, schedule changes, and regular meetings with other managers. Many product managers must travel frequently throughout the United States and abroad to meet with their clients.

Education and training

Although every company will be different, candidates will usually need a Bachelor’s degree in business or a related field. Based on a report by Zippia.com, 72% of Product Managers have a Bachelor’s Degree, and 17% have a Masters’s Degree. Those who have completed a degree in economics, marketing, communications, or statistics will be preferred. Some companies even require a master’s degree in management. Before becoming the head Product Manager, a candidate will need at least two or three years of experience in the product management field. Other skills required to become a product manager are the following:

  • Business Expertise
  • Leadership Skills
  • Operational Ability
  • Strategic Thinking,
  • Analytical skills
  • Quantitative skills
  • Time Management
  • Negotiating skills

Pay and Benefits

The role of a product manager is one of the highest profiles in a company’s organizational structure (right below the CEO and board of directors). Therefore, the salary to work as a product manager can range from 70k/year in smaller companies to 140k/year in bigger ones. One of the biggest benefits of being promoted as Product Manager is being a step closer to being promoted as CEO of the company.

Oliver De Croock ’24, Student-Athlete at Lawrence University majoring in Economics and Career Peer Educator. Connect with me on LinkedIn.

My experience with the Harvard Business School CORe Program

During the summer of 2021, I participated in The Online Credential of Readiness (CORe) program by the Harvard Business School. In this article, I will share my experience so that future students that are interested in participating will be able to understand more about what to expect and decide if they are willing to commit to this program and gain an unbelievable experience. This program is funded by Lawrence University who is a collaborating college network with Harvard Business School.

What is CORe?

CORe consists of three courses: Business Analytics, Economics for Managers, and Financial Accounting. In each of the courses, you will get real-life scenarios from big companies like Apple, Amazon or Danaher, to smaller companies like a Yoga Studio in New York City or a Sports Ticket Seller in Boston. Classes are very interactive, with small videos in which the professors either explain the theory of the subject or interview someone relevant in the company, talking about that specific subject. These videos are usually between 2 to 15 minutes long. After each of the videos, there are usually some questions that you have to answer in order to go on or a page or two to read. There are also the so-called “Cold Calls” in which students will get randomly selected and will be asked a question that they will have only 2 minutes to answer. Although these questions aren’t graded, they are a way to keep the students on their toes, and personally, they forced me to listen and focus more, so that I could make sure to answer the questions correctly and move on. Throughout the course, you will also participate in discussions with your peers and ask them to try to explain a subject in a simpler way. In my case, one of my peers created a Whatsapp group in which we were all able to communicate and share our thoughts. I was even able to connect with many of them on LinkedIn.

Business Analytics

The Business Analytics class was probably my favorite one because it explained really complicated subjects in a very simple way that was easy to understand. It also demonstrated how real companies use these analytical techniques to manage and predict their sales, inventory, and forecasting staffing needs. This course taught me how to develop a data mindset, how to analyze and interpret data to make important business decisions and learn about regression analysis.

Economics for Managers

The Economics for Managers class was very interesting and was a good blend between economic theory and real-life scenarios, understanding how fundamental economic principles can be impacted by our day to day decisions. More in specific, we learned how to develop effective pricing strategies and identify sources of competitive advantage through differentiation.

Financial Accounting

Financial Accounting is the language of business, everyone that is willing to get into business needs at least some knowledge about how financial accounting works. This class will give you very important information that you need to know in order to understand how financial statements work, how to prepare and evaluate financial forecasts, and see how managers, Wall Street analysts, and entrepreneurs use accounting to drive strategic decision-making.

When is the best time to do it?

Although this course would be beneficial for anyone at any age, I believe that the best time to complete this course would be just after your first year at Lawrence. If you are studying economics, chances are that in your sophomore year you will go over the “sequence”, doing Microeconomics, Econometrics, and Macroeconomics. By participating in CORe, you will go over many of these subjects already, which will you an advantage in understanding these concepts early. This course can also be helpful for students who are not majoring in economics who are trying to get more of a business mindset and understand the basic concepts of these three very important courses.

Other than the advantage of understanding these concepts before anyone else, having completed a course from Harvard Business School will also be a great addition to your resume. Since getting an internship after the first year in college is unlikely, by completing this course, you will be able to add an incredible experience to your resume that is directly related to your major. This will show recruiters that not only do you have more knowledge than other candidates for completing the course but also that you are willing to go the extra mile to learn and improve yourself. HBS CORe is a great way to add the “Harvard” brand to your resume, learn some very important skills you need for any business setting, and put yourself on a higher pedestal that could be the difference between getting hired for a job, or not.

To apply to CORe, you will need to go through Lawrence Career Services who will help you get the funding necessary and give you the right directions to move on. Applications will open in the early winter term, so stay tuned for more, and don’t hesitate to reach out if you have any questions.

Oliver De Croock ’24, Student-Athlete at Lawrence University majoring in Economics and Career Peer Educator. Connect with me on LinkedIn.

The Military After Lawrence?

Jonathan Hogan

For those of us majoring in government, economics, or a similar field, the government is one of the most popular employment destinations. One position in the government that is often overlooked is the U.S. military, yet it turns out that joining the military after college, although somewhat unusual, is a viable career path.

The perks of an undergrad?

Okay, so it’s June of your graduation year. You’ve just walked, shaken hands with President Carter, and received your diploma. What do you get for that hard-earned diploma in the military? It turns out, actually quite a lot.

Perhaps the biggest perk is that all branches of the military allow someone with a college degree to join an accelerated program that will see them join as an officer. Officers, for those who don’t know, are essentially service members on an upper-level management track. Even at the beginning of their career, an officer is responsible for leading a small number of service members; however, officers, when promoted, become captains, majors, and eventually, generals. These promotions are typically unavailable to enlisted service members, who begin their military careers as privates.

Another major perk of joining the military with an undergrad is that some branches, such as the Army and Navy can enter a loan repayment program that will repay up to $65,000 in student loans. The Marines have a similar program that will pay up to $20,000 for loans and the Airforce will repay up to $10,000 for loans. It is generally expected that officers on a loan repayment program serve for a range of 3-5 years.

Economically speaking, the military is not only a strong option because of the loan repayment program, it also pays well. Officers, for example, immediately earn between $30,000 and $40,000 and typically are not responsible for their housing and food costs when they are posted at a military base. Because officers are often quickly promoted, it can be expected that one’s salary will increase relatively quickly over time. Furthermore, all U.S. service members enjoy extremely good health insurance.  The combination of minimal living expenses, a competitive salary that can be expected to increase over time, and superior health care constitute a job offer that is highly competitive for recent graduates.

Being a member of the military is also a strong resume builder for a variety of careers. Having served in the military is looked upon fondly by most governmental departments, and the general public (should one wish to get into politics). Furthermore, officers can often specialize in areas that will allow them to enter the market with valued experience. Cyber security is a good example of this, as officers that specialized in cyber during their time in the military can easily transition to high-paying private sector cyber security jobs.

As is perhaps evident by the extensive list above, there are quite a lot of benefits for joining the military after receiving a bachelor’s. This is, of course, not to say that joining the military is the right option for everyone. The military may not be the right stepping stone for one’s intended career. It is also, when compared to other jobs, a very large commitment that often sees service members deployed for months at a time. Furthermore, the military is often responsible for executing U.S. foreign policy at the cost of human life. One ought to be certain that they are ideologically/morally willing to take part in this institution and that they are ready to assume such high personal risk. Should one be unphased by these realities, however, the military is an option worth considering.  

Works Cited

Faris, Stephanie. “Benefits of Joining the Army With a Bachelor’s Degree.” Career Trend, 9 Dec. 2018, https://careertrend.com/benefits-of-joining-the-army-with-a-bachelors-degree-13654867.html.

“Joining the Military After College: Benefits, Steps, & Expert Advice.” Become, 9 Nov. 2020, https://www.learnhowtobecome.org/career-resource-center/joining-military-after-college/.

Jonathan is a Third Year German and Government major. He works as a Peer Educator to assist students in the CJW and GLI career communities. In addition to professional development, Jonathan is interested in the cultural construction of the modern nation-state, normative constraints on rational behavior, and all things German. You can schedule an appointment with him here to improve your resume, learn more about the CJW and GLI career opportunities, and work on anything else professional development-related.

#NES Summer Opportunity Guide

Choose: 

One of the hardest parts about pursuing a summer program in any field is choosing one that is right for you. Thankfully for the NES community there is a wide range of summer opportunities to choose from. Schools and community centers are always looking to have an extra hand at helping out. 

  1. Location:

First you will want to choose where you want to complete your summer program. Do you want to stay within driving distance of your home town to spend time with your family over the summer? Do you want to travel to a new city you’ve been wanting to explore? Maybe you just want to live in Appleton and live on campus for the summer? There are many different options, however, location is the first thing you should consider before searching for summer opportunities since it will narrow down your search by a lot. 

  1.  Paid vs. Unpaid

The next thing to consider while searching for summer opportunities is if you will be paid for your work or not. Some opportunities may pay you in a stipend or bi-weekly in paychecks. Others, especially non-profits, may not pay you at all for your work. Some may even ask you to pay them for the opportunity, especially in certain arts settings (these opportunities may offer work study). If you have found a summer opportunity that you enjoy but it is unpaid, don’t worry! Lawrence has quite a bit of funding to offer for summer experiences. 

  1. What do YOU want to gain from the experience

There are so many different experiences that look amazing on a resume. Though some opportunities are at more “prestigious” places that doesn’t mean you wont get equally as good opportunities at smaller programs.  A Curating Internship at the Smithsonian can be equally as rewarding as a Curating internship at the History Museum at the Castle right here in Appleton. If you find an opportunity or program that looks like something you would like to do, apply for it! It doesn’t need to be at a big name company for the experience to be rewarding. Find one that works best for you and what you would like to do with your career. 

Prepare: 

Well, you’ve narrowed down summer opportunities you would like to apply for… now what? Next it is time to prepare and send in your application. Depending on how many opportunities you are applying for, this could take awhile so be sure you have your deadlines in order before diving in.

  1. Application Materials

Most internships and programs require you to submit a resume. If you need resume help check out our article here or create an appointment at the career center and we can get you started! You may also need to create a cover letter to go along with your application, you can see a sample cover letter here. Be sure to triple check deadlines in order to get your materials in on time! 

  1. Gather References

References get handed in with your other application materials, however, they require a little more explaining. Many opportunities require you to list references for the company to reach out to to learn more about you. Some opportunities require you to list your academic advisor or current employer, but many leave it up to you who you want to list. We suggest listing any teachers, current or past employers who know you and your work ethic very well. 

  1. Interview

Interviews are probably the scariest part about the application process; you are so close to getting the position but the interview can really make or break the employer’s decision. Before your interview we suggest creating a mock interview appointment with us at the Career Center. We will conduct the entire appointment like it were your actual interview and then give you feedback on how you did and how to improve. Doing a mock interview with a friend also works well, and ensures you aren’t extremely nervous during your actual interview. 

Happy Applying!

Written by Marissa Lake ’22 Career Peer Educator

Shadowing in the Pandemic? A Guide to Connecting with Health Care Professionals during COVID

Shadowing is an excellent way to explore careers in health care and medicine. The process of shadowing involves observing a professional in their daily work environment to experience the real-life routines and challenges of your field of interest. Unfortunately, many students continue to face shadowing access challenges due to the ongoing pandemic.  However, if you are in this situation, there are still options for you to connect with professionals in the field! You do not need to miss out on the insights and benefits that shadowing can offer. If you want ideas for pandemic-era shadowing and connecting with health care professionals, this resource is for you! 

Is shadowing possible during COVID? 

Yes, and no. Many (but not all) health care shadowing programs have suspended their in-person programs during COVID. For example, ThedaCare (a large healthcare system in Fox Cities) is currently limiting college student shadowing experiences to students who are required to shadow as part of their formal college curriculum, such as nursing school students. However, shadowing policies may vary at this point in time, especially at private or independent practice clinics. For example, there are private/independent veterinary clinics, dental clinics, physical therapy clinics, and other healthcare clinics in the area that are currently allowing shadowing for interested college students who reach out. 

What alternatives are there? Informational Interviewing 

If you are having difficulty identifying shadowing opportunities, consider setting up some informational interviews. “Informational interview” is a fancy term for a simple concept: talking to people about what they do. If you have ever had a conversation with a family member or professor about their career, you have already essentially conducted an informational interview. Here are a few steps to get started with informational interviewing: 

1) Identify people you would like to meet with. You can search in Viking Connect, Lawrence’s alumni platform, to find Lawrence alumni who are working in your field of interest. Click “Explore the Community,” and then search by industry, keywords, etc. You can also reach out to Lawrence professors, friends or family members in the field, or other individuals in your field of interest. 

2) Contact the person to ask to meet. Send a brief email or message in which you say a bit about yourself, your career interests, and how you found the person you are contacting. Mention that you are interested in hearing about their field and/or their career path, and ask if they would be willing to meet for a short time (30 minutes) via Zoom, phone, in person, etc. 

3) Prepare and conduct the interview. The interview itself usually lasts around 30 minutes, and is led by you, the student interviewer. Prepare a list of questions ahead of time, based on what you are most interested in gaining from the experience. Do you want to learn about what their typical day looks like, or what experiences were most valuable for them when they were a student?  

4) Always send a thank-you note. Make sure to thank them for their time, and feel free to stay in touch. 

Also be aware that many health care professionals are working long and intense hours right now, and be respectful of the fact that some might not have the time to speak with students. 

What alternatives are there? Virtual Shadowing 

There are also quite a few opportunities for virtual shadowing experiences, and these are becoming increasingly more widespread due to the pandemic. Virtual shadowing experiences are usually quite different from in-person ones, and sometimes consist of pre-recorded videos as well as synchronous sessions. Make sure to check with each program to see if you can list it as official shadowing experience – this varies by program. 

While the virtual aspect can certainly take away from the direct nature of the experience, shadowing during COVID can offer some unique insight as well. Rarely before has it been possible to observe health care professionals at such an important time in the field, when their service to our communities is especially crucial. This can set the stage for meaningful conversations with health care professionals, if you have the opportunity to speak with them.  

Here is a sampling of virtual shadowing programs: 

HEAL Clinical Shadowing (physician) 

Webshadowers (physician) 

Medschool Coach Beyond Shadowing (physician) 

Teleshadowing (physician) 

Virtual Shadowing (mostly physician, some PA) 

Medical School Headquarters e-Shadowing (physician, PA) 

Pre-Health Shadowing (Medical, Nursing, Dental, Pharmaceutical, PA, PT) 

University of Colorado Virtual Shadowing (physician, nursing, PA) 

Physician Assistant Shadow Online (PASO) (PA) 

Ampers&PA Virtual Shadowing (PA) 

Empowered PAs (PA) 

OT Observation…Plan ‘B’ (Occupational Therapy) 

Dental Shadowers (Dental) 

Advancing in the Arts: Interviews with Alumni

When Abbey Atwater ’19 was a Career Peer Educator, she conducted several alumni interviews with Lawrence alumni who have gone on to pursue their Masters degree in an area of the arts. See what they have to say about their experience in graduate school so far, the application/ audition process, and what they hope to do following the completion of their degree!