Lawrence University social media director Kasey Corrado has been named one of four national SimpsonScarborough Scholars by the Council for Advancement and Support of Education (CASE).
The program supports the professional development of promising communications and marketing practitioners in the educational advancement profession. CASE administers the scholarships, which are sponsored by SimpsonScarborough, an Alexandria, Va.-based communications and marketing consulting firm that specializes in higher education.
Corrado joined the Lawrence communications office in 2014 as the university’s first social media coordinator. She was promoted to social media director in 2016. She manages Lawrence’s primary Facebook and Twitter accounts as well as the university’s LinkedIn, Instagram, YouTube, Snapchat, Pinterest and Tumblr channels.
Craig Gagnon, associate vice president of communications at Lawrence, cited Corrado for her initiative and success in developing and implementing a strategic social media program in nominating her for the award.
“Kasey is already a valuable part of the Lawrence staff,” said Gagnon, “and has the potential to become an industry leader as well as a campus leader.”
The SimpsonScarborough Scholars program is designed to nurture and sustain the professional development of the scholars, establish a network of scholars over time who become mentors to other promising newcomers, and support the communications and marketing disciplines overall.
As a scholar, Corrado will be eligible for several benefits, including attendance at the 2017 Summer Institute for Communications and Marketing, CASE’s flagship training program for newcomers to the communications/marketing field.
Joining Corrado as this year’s SimpsonScarborough Scholars are Daniel Baney, communications specialist, Northwest College in Powell, Wyo., Myrna Flynn, communications manager, Smith College in Northampton, Mass., and Paul Kingsmith, communications specialist, Lethbridge College in Lethbridge, Alberta, Canada.
About Lawrence University
Founded in 1847, Lawrence University uniquely integrates a college of liberal arts and sciences with a nationally recognized conservatory of music, both devoted exclusively to undergraduate education. It was selected for inclusion in the book “Colleges That Change Lives: 40 Schools That Will Change the Way You Think About College.” Engaged learning, the development of multiple interests and community outreach are central to the Lawrence experience. Lawrence draws its 1,500 students from nearly every state and more than 50 countries.