After a thorough review of alternative external email providers, the offices of communications and technology services have identified a new provider. Effective August 1, we will no longer send non-campus email through Informz. Instead, we will begin using MailChimp for external communications (Alumni, Development, etc.) Please note, we will continue to use Outlook as our internal campus email provider.
MailChimp was selected for several reasons – most notably due to their user-friendly templates, ability to integrate with Banner as well as cost savings vs Informz.
All department email administrators and their department heads should plan to attend one of two or three alternative training sessions, led by Director of Digital Communications, Lauren Erlandson. Administrators will learn the nuts and bolts of the new system. Department heads will also benefit, since Lauren will discuss best practices, analytics reports, compliance with CAN-SPAM laws, LU’s email policies, etc.
Lauren will share training dates with current Informz administrators and department heads. However, individuals who would like to learn more about email in general and MailChimp in particular, should contact Lauren (x6746) to make sure they are aware of training dates.
Email has become one of our most important communication channels and will continue to play an important role in reaching our various audiences. Using it properly can make a big difference in whether your email is read or deleted.
Craig Gagnon
Associate Vice President of Communications