MyLU Insider

Deanna Kolell

Author: Deanna Kolell

Visual Brand 101 – Color

The Communications SharePoint site is your one-stop-shop for resources and best practices related to brand and visuals!

Download official logos, submit project request forms, learn about official fonts and colors, and so much more.

Pro Tip of the Week

Color Palette

Lawrence colors are as unique and distinctive as the logo. Consistent use of Lawrence’s official colors is required in all communications. No variation is acceptable for use with the Lawrence logo except black and white.

The colors pictured above illustrate the hierarchy of the Lawrence University color palette. Navy and Blue are the primary colors, followed by gold and terra cotta. Orange and green are to be used sparingly and as accent colors only.
LU NAVY 
C100 M88 Y42 K52 
R0 G12 B52 
HEX #000C35 
PMS 282		BLUE 
C100 M90 Y0 K0 
R33 G64 B154 
HEX #213F99 
PMS 072		GOLD 
C11 M39 Y100 K0 
R227 G159 B0 
HEX #E39F00 
PMS 130
TERRA COTTA 
C32 M80 Y81 K32 
R131 G60 B46
HEX #833C2E 
PMS 1815		ORANGE 
C4 M70 Y94 K0
R233 G110 B46
HEX #E96E2E 
PMS P 37-8		GREEN 
C94 M56 Y67 K63
R20 G52 B50 
HEX #143432 
PMS 627

Since colors often shift depending on the medium or reproduction method, specific designations have been identified: 

  • CMYK and PMS (print)
  • RGB and HEX (digital needs such as web, ppt presentations, and video)
CMYK refers to the four ink plates used in some color printing: cyan, magenta, yellow, and key (black). CMYK is used for projects designed to be physically printed, not viewed on a screen. RGB is a color model referring to red, green, and blue. RGB is best for websites and digital communications.
PMS refers to the Pantone Color System. It is a standardized color matching system, which allows you to specify colors that cannot be mixed in traditional CMYK. These references are best for branding where perfect color matches are critical.HEX refers to a hexadecimal way to represent a color in RGB by combining three values: red, green, and blue.
  • The main difference between CMYK and PMS is the level of accuracy when it comes to the final color. Pantone will deliver the exact color every time, whereas CMYK can result in slight color variances.
  • There is no informational difference between RGB and HEX colors. They are simply different ways of communicating the same thing.

Read more on the Communications SharePoint site!

The Lawrence Chamber Music Festival

Lawrence University is pleased to announce the inaugural Lawrence Chamber Music Festival, held in Appleton, Wisconsin from July 21 – August 4, 2024. Designed for advanced instrumentalists and pre-formed ensembles ages 18+, the festival offers:

  • Daily rehearsals, coachings, lessons, and symposia with world-class faculty
  • Festival performances in a wide variety of venues, including Lawrence University Memorial Chapel, Gibson Music Hall, and the Fox Cities Performing Arts Center
  • A opportunity to curate unique performances in collaboration with local singer-songwriters from the Mile of Music Festival
  • Musical growth in an inspirational environment

Highlights

  • Dates: Sunday, July 21 – Sunday, August 4, 2024 
  • Ages: For advanced instrumentalists and pre-formed ensembles ages 18+
  • Application Deadline: March 1, 2024
  • Location: Lawrence University campus in Appleton, Wisconsin
  • Faculty: See below for our Summer 2024 faculty. Additional faculty and guest artists will be announced.
  • Audition required: See registration form for details.
  • Student Cost: Tuition is $2,150. Room & Board prices are set by Lawrence and will be announced at a later date.

Get more information and apply!

The Lawrence University Shoutbox

LUCC is bringing back the Lawrence Shoutbox, available through Facebook!

Welcome to The Shoutbox Redux, is a place for members of the Lawrence community to make an announcement or pose a question regarding any of the following categories:

  • Public events/concerts/parties
  • Community announcements (LUCC or otherwise)
  • Lost & found
  • Clubs & organizations
  • Life at Lawrence

Join the group

The Lawrence University Shoutbox logo

Lunch and Learn for Faculty & Staff

Wednesday, Jan. 17 | 12:30-1:30 p.m.
Briggs 127 (CTE)

How should I grade this?

Join our colleague Bob Williams (Education) for an engaging discussion on standards-based grading in the higher education classroom.

Bob will also delve into current trends in K-12 education regarding grading, shedding light on experiences with grading and grades that undergraduates bring to Lawrence.

Feel free to bring your own lunch, and don’t worry about beverages and dessert-we’ve got you covered with coffee, tea, and sweet treats!

Chemistry Baking with ACSAL

Wednesday, Jan. 17 | 6-7 p.m.
Spirit Space 114

The American Chemical Society at Lawrence (ACSAL) will plan to bake some cakes and cupcakes with our members and any community members interested.

While we bake, we will also learn about the actual chemistry of chemistry: what is happening at the atomical level to our delicious cake?

Volunteers needed!

The CCE is looking for student volunteers for two core programs beginning this term!

Transportation is provided, and you can volunteer with friends. These volunteer opportunities look great on a resume, too!

Visit the CCE if you have any questions.

First of Many

First of Many is a mentoring opportunity for future first-generation college students (current high school juniors).

  • Use your experience to mentor first-gen students in Appleton and Kaukauna high schools.
  • Help educate students on topics like the application process, financial aid, choosing a college, etc.
  • No experience necessary; your perspectives are valued!
  • 1 hour/week

Sign up today!

VITAL Program

VITAL is a tutoring opportunity for all grades and subject levels.

  • VITAL helps combat educational inequities by providing the only free tutoring option in the area for students.
  • Located conveniently right on campus.
  • Tutoring is based on your schedule and the subjects you are interested in.

Sign up today!

Communications SharePoint – Fonts

The Communications SharePoint site is your one-stop-shop for resources and best practices related to brand and visuals!

Download official logos, submit project request forms, learn about official fonts and colors, and so much more.

Pro Tip of the Week

Fonts

Typography (another word for fonts) is used to identify and distinguish an organization. Used consistently in all university communications, typography assures that Lawrence is easily and quickly recognized.

University-approved Typefaces

University-approved typefaces must be used for all other university communications. A primary and a secondary serif typeface and a primary and secondary sans serif typeface are available for use by staff and faculty in printed university communications materials.

Serif typefaces have small lines/tails attached to them.
Sans serif typefaces do not.

You can see the difference in common typefaces like Times New Roman (serif) and Arial (sans serif).
 PrimaryAthletics AlternativeSystem AlternativeWeb Alternative
HeadlineIvyPresto Headline*HudsonDido, Times New RomanDido
Sub-headSporting GrotesqueUnited SansVerdana Verdana 
ParagraphVerdana VerdanaVerdana Verdana 
*Requires an Adobe Creative Cloud license. If you do not have a license, please use the System Alternative. If you have an account, please log into Adobe Creative Cloud using your network account and download it in the Fonts app.

Arial and Calibri are reserved for email and other electronic communications. Staff and faculty should change their default email settings to Arial for email text. Similarly, they should create a default email signature format using the Lawrence logo

Read more on the Communications SharePoint site!

Join EXPLOREsophoMORE!

The EXPLOREsophoMORE (EXso) program brings together a small group of sophomore students for a weekly dinner catered from various local restaurants, activities, and dialogue.

This program focuses on the unique challenges sophomore students face, including topics like community, identity, and belonging.

Visit this webpage for more information about the program or fill out this form to join. Please let us know if you’re interested no later than January 19, either by filling out the form above or emailing Asher at asher.b.mcmullin@lawrence.edu.

Spoerl Lecture Series

Five Bay Landscapes: Curious Explorations of the Great Lakes Basin

Thursday, Jan. 11 | 4:30-5:30 p.m.
Steitz Hall 102

Karen Lutsky and Sean Burkholder will present excerpts and insights from their recently published book, Five Bay Landscapes: Curious Explorations of the Great Lakes Basin.

Both landscape architecture professors who have been working and studying the shorelines for many years, the book shares their practice of exploring and “meeting” five different bays within the basin as richly layered and complex places. Through a mix of theory, history, experiential documentation, and representational methods, the book shares their explorations of each bay; and argues for pluralistic and transcalar methods of knowledge creation in order to better design with these critical, dynamic places.

Major Fellowships Workshop for Wriston and West Scholars

Wednesday, Jan. 10 | 4:30-5:30 p.m.
Main Hall 401

Wriston and West scholarships are awarded to Lawrence students of “exceptional promise.” Fellowships, which fund incredible opportunities like research, study abroad, and public service, can help you live out that promise.

Come to this workshop to learn about what fellowships are, the benefits of applying, and even get a small start writing a personal statement.