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Pro Tip of the Week
Fonts
Typography (another word for fonts) is used to identify and distinguish an organization. Used consistently in all university communications, typography assures that Lawrence is easily and quickly recognized.
University-approved Typefaces
University-approved typefaces must be used for all other university communications. A primary and a secondary serif typeface and a primary and secondary sans serif typeface are available for use by staff and faculty in printed university communications materials.
Serif typefaces have small lines/tails attached to them.
You can see the difference in common typefaces like Times New Roman (serif) and Arial (sans serif).
Sans serif typefaces do not.
| Primary | Athletics Alternative | System Alternative | Web Alternative | |
| Headline | IvyPresto Headline* | Hudson | Dido, Times New Roman | Dido |
| Sub-head | Sporting Grotesque | United Sans | Verdana | Verdana |
| Paragraph | Verdana | Verdana | Verdana | Verdana |
Arial and Calibri are reserved for email and other electronic communications. Staff and faculty should change their default email settings to Arial for email text. Similarly, they should create a default email signature format using the Lawrence logo