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Pro Tip of the Week
Color Palette
Lawrence colors are as unique and distinctive as the logo. Consistent use of Lawrence’s official colors is required in all communications. No variation is acceptable for use with the Lawrence logo except black and white.
| LU NAVY C100 M88 Y42 K52 R0 G12 B52 HEX #000C35 PMS 282 | BLUE C100 M90 Y0 K0 R33 G64 B154 HEX #213F99 PMS 072 | GOLD C11 M39 Y100 K0 R227 G159 B0 HEX #E39F00 PMS 130 |
| TERRA COTTA C32 M80 Y81 K32 R131 G60 B46 HEX #833C2E PMS 1815 | ORANGE C4 M70 Y94 K0 R233 G110 B46 HEX #E96E2E PMS P 37-8 | GREEN C94 M56 Y67 K63 R20 G52 B50 HEX #143432 PMS 627 |
Since colors often shift depending on the medium or reproduction method, specific designations have been identified:
- CMYK and PMS (print)
- RGB and HEX (digital needs such as web, ppt presentations, and video)
| CMYK refers to the four ink plates used in some color printing: cyan, magenta, yellow, and key (black). CMYK is used for projects designed to be physically printed, not viewed on a screen. | RGB is a color model referring to red, green, and blue. RGB is best for websites and digital communications. |
| PMS refers to the Pantone Color System. It is a standardized color matching system, which allows you to specify colors that cannot be mixed in traditional CMYK. These references are best for branding where perfect color matches are critical. | HEX refers to a hexadecimal way to represent a color in RGB by combining three values: red, green, and blue. |
- The main difference between CMYK and PMS is the level of accuracy when it comes to the final color. Pantone will deliver the exact color every time, whereas CMYK can result in slight color variances.
- There is no informational difference between RGB and HEX colors. They are simply different ways of communicating the same thing.