General

Category: General

Data Analytics in Sports

In today’s sports world, data analytics has become a game-changer. Whether it’s optimizing player performance, refining team strategies, or enhancing fan engagement, data-driven decision-making is reshaping how sports are played and managed. From professional leagues like the NBA, NFL, and EPL to amateur and college-level teams, data analytics is giving teams a competitive edge like never before.

How Data Analytics is Used in Sports:

1. Performance Analysis and Player Development

Coaches and sports analysts now rely on data to track player performance metrics such as speed, endurance, accuracy, and reaction time. Wearable technology like GPS trackers, heart rate monitors, and motion sensors provide real-time data, helping coaches fine-tune training programs.

Example: The English Premier League’s teams use GPS trackers to monitor player movement and workload, preventing injuries and optimizing performance.

2. Team Strategy and Game Tactics

Data analytics helps coaches understand opponents’ weaknesses and create optimal strategies. By analyzing historical data, teams can predict game patterns, assess player matchups, and adjust tactics accordingly.

Example: In the NBA, teams like the Golden State Warriors use shot analytics to determine high-percentage shooting zones, influencing their three-point-heavy offensive strategy.

3. Fan Engagement and Sports Business Analytics

Data isn’t just for teams—it enhances the fan experience too. From personalized content recommendations to dynamic ticket pricing, sports organizations use data analytics to improve engagement and revenue generation.

Example: The NFL uses fan behavior analytics to enhance marketing strategies, boosting merchandise sales and increasing viewership.

Key Technologies Driving Sports Analytics:

  • Artificial Intelligence & Machine Learning: Predictive modeling for player performance and injury risk.
  • Wearable Technology: Tracks real-time physiological data for training optimization.
  • Video Analysis Software: Breaks down game footage for tactical analysis.
  • Big Data & Cloud Computing: Stores and processes vast amounts of sports data.

Data analytics is revolutionizing sports, providing deeper insights, optimizing performance, and transforming how teams strategize. As technology advances, data-driven decision-making will become an even bigger part of the game.

Career as an Audiobook Narrator

For those with a love of storytelling and a captivating voice, audiobook narration can be a fulfilling and lucrative career. Whether you’re looking for freelance opportunities or a steady job with a publishing company, the path to becoming an audiobook narrator requires a mix of talent, training, and persistence.

Building a Strong Foundation

To start a career in audiobook narration, it’s essential to develop your voice skills. Practicing reading aloud, working on clarity and diction, and even taking voice acting lessons can help enhance your narration abilities. Because audiobooks require sustained vocal performance, stamina and vocal care are also key.

Setting Up a Home Studio

Many audiobook narrators work remotely, so having a high-quality home recording setup is crucial. A quality microphone, soundproofing, and professional audio editing software (such as Audacity or Adobe Audition) are must-haves for delivering high-quality narration.

Creating a Demo Reel

Before applying for jobs, prospective narrators should create a compelling demo reel showcasing their range. This should include samples from different genres, demonstrating versatility in tone, character differentiation, and pacing. A well-produced demo serves as a calling card for potential employers and clients. Start by reading passages from books you enjoy!

Freelance vs. Steady Employment

Most audiobook narration jobs are freelance, where narrators work on a project-by-project basis. Platforms like ACX (Audiobook Creation Exchange), Findaway Voices, Voices.com, Fivrr, and Bunny Studio connect narrators with authors and publishers seeking voice talent.

For those seeking more stable work, some audiobook publishers and production companies offer steady contracts or full-time positions. Companies such as Audible Studios, Penguin Random House Audio, HarperAudio, and Podium Audio hire experienced narrators for ongoing projects.

Getting Hired by a Publisher

To secure a job with a major audiobook publisher, it’s important to build a strong portfolio of published audiobooks, network within the industry, and apply directly to publishers’ careers pages. Some publishers require narrators to audition, so having an engaging, polished demo is essential.

Talent Agencies and Representation

Some voice-over agencies represent audiobook narrators and can provide steady work opportunities. Agencies such as VO Planet, Atlas Talent Agency, and CESD Talent Agency specialize in voice-over representation, including audiobook narration.

Networking and Industry Involvement

Joining professional organizations like the Audio Publishers Association (APA) and attending industry events like APAC (Audio Publishers Association Conference) can open doors to new opportunities. Connecting with producers, directors, and other narrators through LinkedIn and online forums can also help establish industry relationships.

Gaining Experience While Building Your Career

Aspiring narrators can gain experience by working with smaller publishers, volunteering for Librivox (which records public domain audiobooks), or collaborating with independent authors. These opportunities help build a resume and improve skills while working towards larger projects.

Pay and Career Outlook

The pay for audiobook narrators varies widely based on experience, reputation, and whether they work freelance or for a company. Freelance narrators typically earn between $50 to $400 per finished hour of audio, with experienced professionals making upwards of $500 per hour for high-profile projects. Some union jobs, through SAG-AFTRA, offer additional benefits and higher rates.

According to industry reports, the demand for audiobooks is steadily growing, with the global audiobook market expected to reach $35 billion by 2030. This growth is increasing the need for skilled narrators, making it a promising career choice for those with the right skills and dedication.

The Impact of AI on Audiobook Narration

Artificial Intelligence (AI) is beginning to impact the audiobook industry, with AI-generated voices becoming more sophisticated. Some publishers and tech companies are experimenting with AI narration to produce audiobooks at a lower cost and faster rate. However, human narrators still hold a significant edge in emotional delivery, nuanced storytelling, and character differentiation, which AI struggles to replicate convincingly.

While AI may take over some low-budget and mass-market audiobook production, high-quality and bestselling audiobooks will likely continue to rely on skilled human narrators. The key for narrators is to stay competitive by improving their craft, offering unique voice styles, and leveraging personal branding to distinguish themselves from AI-generated alternatives.

Conclusion

A career as an audiobook narrator combines creativity, performance, and technical skills. Whether pursuing freelance work or seeking a full-time position, aspiring narrators must hone their craft, invest in quality recording equipment, and actively network to secure opportunities. With persistence and dedication, audiobook narration can be an exciting and rewarding career choice.

Breaking into Federal Contracting: A Guide for Lawrence Students

If you’re career options in government, you may not have considered federal contracting—but you should. Federal contractors work with the U.S. government to provide goods and services in industries ranging from defense to healthcare to technology. These jobs offer competitive salaries, valuable experience, and, in many cases, strong job security. In this article, we’ll walk you through the world of federal contracting, how to get hired, and what kind of stability you can expect in this career path.

What is Federal Contracting?

Federal contractors are private companies or individuals who enter into legally binding agreements with the U.S. government to provide specific goods or services. Some of the biggest names in federal contracting include Lockheed Martin, Raytheon, Boeing, Deloitte, and Amazon Web Services. Contractors are responsible for building military aircraft, managing cybersecurity systems, conducting medical research, and much more.

Federal contracts are divided into two main categories:

  • Prime Contractors – These companies have direct contracts with the federal government.
  • Subcontractors – These companies support prime contractors by fulfilling parts of larger contracts.

Why Consider a Career with a Federal Contractor?

If you’re looking for a stable and rewarding career, federal contracting is worth exploring. Here’s why:

1. High Demand & Competitive Salaries

The U.S. government spends hundreds of billions of dollars annually on federal contracts. In FY 2023, contract spending reached approximately $750 billion, with sectors like defense, IT, and healthcare receiving the biggest shares. This means contractors are constantly looking for skilled professionals, and they pay well to attract top talent.

2. Strong Job Security

Unlike private-sector jobs that can be heavily impacted by economic downturns, federal contracting tends to be more stable. Government projects often span multiple years, ensuring steady employment for workers. Additionally, national security, infrastructure, and healthcare needs don’t go away, making these roles essential.

3. Career Growth & Government Exposure

Working with a federal contractor allows you to gain experience with government agencies like the Department of Defense (DoD), NASA, or the Department of Health and Human Services (HHS). This can open doors to future federal employment or leadership roles within the private sector.

How to Land a Job with a Federal Contractor

1. Identify Companies That Hire Federal Contractors

Start by researching companies that regularly win federal contracts. Some of the biggest players include:

  • Technology & Cybersecurity: Amazon Web Services, Leidos, Booz Allen Hamilton
  • Defense & Aerospace: Lockheed Martin, Northrop Grumman, General Dynamics
  • Healthcare & Research: McKesson, Pfizer, UnitedHealth Group
  • Consulting & Professional Services: Deloitte, Accenture Federal, KPMG

Resources like USA Spending.gov and the Federal Procurement Data System (FPDS) can help you track government contract spending and identify potential employers.

2. Search for Job Openings

Once you’ve identified potential employers, look for openings on:

  • Company Career Pages – Check the hiring sections of contractor websites.
  • Job Boards – LinkedIn, Indeed, and Glassdoor frequently list contractor jobs.
  • ClearanceJobs.com – Great for positions requiring a security clearance.

3. Build the Right Skillset

Many federal contracting jobs require specialized skills, such as:

  • Cybersecurity & IT – Consider certifications like CompTIA Security+ or CISSP.
  • Engineering & Science – A degree in aerospace, civil engineering, or biotech can be advantageous.
  • Project Management & Consulting – Certifications like PMP (Project Management Professional) are valuable.
  • Security Clearance – Many jobs require at least a Secret or Top Secret clearance, which employers may help you obtain.

4. Network & Use Referrals

Building connections in the federal contracting space can help you land interviews. Attend industry conferences, join professional associations like the National Defense Industrial Association (NDIA), and connect with hiring managers on LinkedIn.

5. Prepare for the Hiring Process

  • Background Checks & Drug Tests – Be ready for thorough screenings.
  • Security Clearance Process – If required, expect an in-depth background investigation.
  • Behavioral & Technical Interviews – Show that you understand government regulations and industry best practices.

What About Job Security in Federal Contracting?

One of the biggest perks of federal contracting is job security—but it comes with some caveats. Here’s what you need to know:

  • Long-Term Contracts = Stability – Many federal contracts last multiple years, meaning companies need employees to complete projects.
  • Government Budgets Drive Hiring – Jobs in defense, healthcare, and IT remain steady due to ongoing government funding.
  • Renewal & Recompete Risks – Some contracts need to be renewed, and if a different company wins the contract, employees may need to transition to a new employer.
  • Security Clearance = In-Demand Skill – If you hold a security clearance, you are highly valuable, and many companies will seek to retain or hire you.

Final Thoughts

Federal contracting offers college graduates a pathway to well-paying, stable jobs that contribute to critical government missions. Whether you’re interested in cybersecurity, engineering, healthcare, or consulting, there’s likely a contracting job that fits your skill set.

By researching employers, building the right skills, and networking strategically, you can secure a rewarding career in this growing field. If you’re ready to explore opportunities, start browsing job boards and company websites today—your future in federal contracting might be just a few clicks away!

Exploring a Career as a Sound/Audio Technician

If you’ve ever been captivated by the booming sound effects in a movie, the crisp vocals of a live concert, or the immersive audio of a video game, you’ve experienced the work of a sound/audio technician. These professionals play a pivotal role in creating high-quality audio experiences across various industries. For Lawrence students considering this field, here’s an in-depth look at what being a sound/audio technician entails, how to get started, and what the future holds for this exciting career path.

What Does a Sound/Audio Technician Do?

Sound/audio technicians are responsible for setting up, operating, and maintaining the equipment used to capture, record, enhance, and reproduce sound. Their duties often include:

  • Setting Up Equipment: Installing microphones, speakers, mixing boards, and other audio equipment.
  • Recording and Mixing: Capturing audio during live performances, studio sessions, or events and mixing it to ensure clarity and balance.
  • Sound Design: Creating or editing audio effects for movies, TV shows, video games, and theatrical productions.
  • Troubleshooting and Maintenance: Diagnosing and fixing issues with audio equipment to ensure seamless operation.
  • Live Sound Engineering: Managing audio levels and quality during live events like concerts, conferences, and theater productions.

Industries That Employ Sound/Audio Technicians

Sound/audio technicians are in demand across multiple industries, including:

  • Entertainment: Film, television, and video game production rely heavily on sound technicians to create immersive audio.
  • Music: From recording studios to live concerts, audio technicians ensure high-quality sound.
  • Theater: Broadway productions, regional theaters, and touring shows require skilled technicians for live performances.
  • Broadcasting: Radio and TV stations employ technicians to manage audio during live broadcasts.
  • Event Production: Corporate events, trade shows, and conferences often need audio support for presentations and performances.
  • Content Creation: Podcasts, YouTube videos, and online courses require professional audio work to meet audience expectations.

Examples of companies that hire sound/audio technicians include:

  • Major film studios like Warner Bros. and Universal Pictures.
  • Music companies such as Sony Music and Live Nation.
  • Video game developers like Electronic Arts (EA) and Ubisoft.
  • Broadcast networks such as NBC, ESPN, and NPR.
  • Event production companies like PSAV and Freeman.

How to Become a Sound/Audio Technician

Education and Training

Having a solid foundation in audio technology will give you a competitive edge. Options include:

  • Bachelor’s Degree: Programs in audio engineering, sound design, or music production are often coveted.
  • Certifications: Industry-recognized certifications, such as Avid Pro Tools User Certification or certifications from the Society of Broadcast Engineers (SBE), can demonstrate your technical skills.

Gaining Experience

  • Internships: Many students gain hands-on experience through internships at recording studios, radio stations, or event production companies.
  • Freelance Work: Starting as a freelancer for small events or independent projects can help you build a portfolio.
  • Networking: Connecting with professionals in the industry through social media, conferences, or local meetups can open doors to job opportunities.

What to do while at Lawrence

  1. Join Audio Organizations: Groups like the Audio Engineering Society (AES) provide resources, events, and networking opportunities.
  2. Stay Updated on Technology: Familiarize yourself with the latest audio software and hardware, such as Pro Tools, Logic Pro, or Ableton Live.
  3. Develop Soft Skills: Communication, problem-solving, and time management are crucial when working with clients and teams.
  4. Build a Portfolio: Document your projects, whether it’s mixing tracks for a friend’s band or managing audio for campus events. A strong portfolio can set you apart from other candidates.

Career Outlook and Salary

According to the U.S. Bureau of Labor Statistics (BLS), employment for sound engineering technicians is projected to grow by 7% from 2022 to 2032, faster than the average for all occupations. The demand for skilled audio professionals is fueled by growth in the entertainment, digital media, and live event industries.

Salary Information

  • Entry-Level: Around $30,000 to $40,000 per year.
  • Median Salary: Approximately $50,000 annually.
  • Experienced Professionals: Top earners in this field can make $75,000 or more annually, particularly in large metropolitan areas or niche industries like film and video game production.

Freelancers and independent contractors may also set their rates, which can vary widely depending on their expertise and the scope of projects.

Is a Career as a Sound/Audio Technician Right for You?

If you’re passionate about sound and technology, enjoy problem-solving, and thrive in creative environments, this career might be a perfect fit. With opportunities in diverse industries, the chance to work on exciting projects, and a growing job market, becoming a sound/audio technician can lead to a fulfilling and dynamic career.

Start exploring programs, internships, and certifications today to take your first steps into this exciting field!

Career Spotlight: Certified Medical Assistant (CMA)

One of the exciting aspects of the healthcare field is the wide variety of roles available, each offering unique opportunities to contribute to patient care. One such role is that of a Certified Medical Assistant (CMA). With a blend of clinical and administrative responsibilities, CMAs play a vital role in healthcare settings, ensuring smooth operations and high-quality patient care. Could this be a career for you? Read on to learn more about certified medical assistants.

What do Certified Medical Assistants do?

Certified Medical Assistants are versatile healthcare professionals who handle both administrative and clinical tasks. Their duties often include:

  • Taking patient histories and vital signs.
  • Preparing patients for examinations and assisting physicians during procedures.
  • Administering medications as directed by a physician.
  • Collecting and preparing laboratory specimens.
  • Performing basic laboratory tests.
  • Scheduling appointments, managing medical records, and handling billing or insurance forms.

In essence, CMAs are the backbone of many healthcare facilities, ensuring that both patients and healthcare providers have the support they need.

Where do they work?

Certified Medical Assistants can work in various healthcare settings, including:

  • Hospitals
  • Private medical practices
  • Outpatient care centers
  • Clinics
  • Specialized facilities like dermatology or pediatric offices

The flexibility of the role allows CMAs to choose work environments that match their interests and career goals.

Who do they work with?

CMAs work closely with physicians, nurses, and other healthcare professionals. They also interact with patients, often serving as a comforting presence during medical visits. In many ways, CMAs act as a bridge between patients and providers, ensuring clear communication and efficient care.

What is the job outlook for this profession?

The demand for Certified Medical Assistants is growing rapidly. According to the Bureau of Labor Statistics, employment in this field is projected to grow much faster than average due to the increasing need for healthcare services. CMAs earn a median annual salary of approximately $37,000, with opportunities for advancement or specialization in areas like pediatrics, cardiology, or geriatrics.

How do I become a Certified Medical Assistant?

To become a CMA, follow these steps:

  1. Complete a Medical Assistant Program: Enroll in an accredited medical assistant program, which typically takes 1-2 years to complete and results in a certificate, diploma, or associate degree.
  2. Earn Certification: After completing the program, pass the Certified Medical Assistant (CMA) exam administered by the American Association of Medical Assistants (AAMA) to become certified.
  3. Gain Experience: Many entry-level positions allow CMAs to build skills and explore areas of specialization.
  4. Continue Education: CMAs can pursue additional certifications or training to enhance their expertise and career prospects.

In the Know: Professional organizations and resources

Several organizations provide valuable resources for aspiring CMAs:

Conclusion

The role of a Certified Medical Assistant is perfect for individuals who enjoy working in a fast-paced, patient-focused environment. With a mix of administrative and clinical responsibilities, CMAs are essential to the healthcare system. If you’re looking for a fulfilling career with room for growth, consider becoming a CMA. Start your journey today and make a difference in the lives of patients and providers alike!


Dennis Boakye ’26 is a junior with a major in Neuroscience and a minor in Mathematics. He is also a co-president of the Neurolawrence Club and the Synthetic Biology Club and the treasurer for the American Medical Student Association (AMSA, Lawrence Chapter) and the Black Student Union (BSU). Dennis is the current career peer educator for the Health and Medicinal Professions (HMP) and the Physical and Natural Sciences (PHN) career communities at Lawrence University. Connect with Dennis on LinkedIn.

Career Spotlight: Case Manager

One of the wonderful things about careers in health and social services is the variety of opportunities available. One excellent option that combines advocacy, organization, and compassion is the role of a case manager. With flexible job duties, opportunities to specialize, and direct interaction with clients, case managers play a crucial role in connecting people to the resources and care they need. Does this sound like it might be a good fit? Read on to learn about careers in case management.

What do case managers do?

Case managers help individuals access the resources and services they need to overcome challenges and improve their quality of life. This might involve coordinating care, advocating for clients, and ensuring that services are delivered effectively.

Case managers work with people facing a variety of issues, such as health concerns, housing instability, or financial difficulties. For example, a healthcare case manager might assist patients with discharge plans after a hospital stay, while a social services case manager could help individuals find stable housing or job opportunities. Some case managers also conduct research, teach, or work in policy development to address systemic issues in their fields.

Case managers often specialize in areas such as healthcare, mental health, child welfare, or elder care, allowing them to tailor their expertise to specific populations.

Where do they work?

Case managers can work in diverse settings, including hospitals, clinics, schools, government agencies, nonprofit organizations, and private practices. Some case managers even work remotely, using telehealth or virtual platforms to assist clients. This flexibility allows case managers to meet the unique needs of their clients wherever they are.

Who do they work with?

Case managers work closely with clients, as well as other professionals, to provide comprehensive care. In a healthcare setting, for instance, a case manager might collaborate with doctors, nurses, and therapists. In social services, they might coordinate with housing authorities, community organizations, and family members. This teamwork ensures that clients receive holistic support.

What is the job outlook for this profession?

Case managers earn a median salary of around $50,000–$65,000 per year, depending on their field and level of experience. The demand for case managers is growing, particularly in healthcare and social services, as organizations recognize the importance of coordinated care. This makes case management a stable and rewarding career choice.

How do I become a case manager?

Most case manager roles require a bachelor’s degree in a related field such as social work, psychology, or healthcare administration. Some roles may also require additional certifications, such as the Certified Case Manager (CCM) credential, which demonstrates expertise and commitment to the profession.

To prepare for a career in case management during college, consider these steps:

  • Take relevant courses: Classes in sociology, psychology, public health, and social work provide a strong foundation.
  • Gain experience: Volunteer or intern with organizations that offer social services or healthcare. Hands-on experience is invaluable.
  • Develop key skills: Focus on building communication, organization, and problem-solving skills.
  • Research certifications: Familiarize yourself with credentials like the CCM to understand future requirements.

In the Know: Professional organizations and resources

Several organizations provide excellent resources for aspiring case managers:

Conclusion

Case management is a dynamic and rewarding career that combines advocacy, coordination, and compassion. For any Lawrence student exploring career options, it’s an excellent choice for those who are passionate about helping others and solving problems. Wherever your career explorations lead you, thank you for considering the impactful and meaningful role of a case manager!

Dennis Boakye ’26 is a junior with a major in Neuroscience and a minor in Mathematics. He is also a co-president of the Neurolawrence Club and the Synthetic Biology Club and the treasurer for the American Medical Student Association (AMSA, Lawrence Chapter) and the Black Student Union (BSU). Dennis is the current career peer educator for the Health and Medicinal Professions (HMP) and the Physical and Natural Sciences (PHN) career communities at Lawrence University. Connect with Dennis on LinkedIn.